Nike adds a sleek new update to the signature Air Max Plus 3 sneaker model with an all-black colorway palette. It is made using a blend of materials as it starts with black mesh and leather throughout the upper. It is detailed with a double Swoosh emblem on the side of the shoe.
It is detailed in a spray-paint application, which allows it to look like it is blending in together. The iconic 'TN' branding is deen accenting the tongue, as well as the medial side of the shoe, the insoles, and the outsoles to round out the overall design. The outsole features the Air Max unit and the heel is finished with a caged patterning.
Spray-Painted Logo Sneakers
Nike Launches a New Iteration of the Air Max Plus 3 Sneaker
Trend Themes
1. Spray-painted Sneakers - Opportunity for footwear companies to experiment with spray-paint customization on signature sneaker models for a sleek look.
2. Double Swoosh Design - Opportunity for shoe brands to incorporate dual-branding on shoe designs.
3. Air Max Unit Outsole - Opportunity for companies to incorporate Air Max unit in their outsole for added comfort and breathability.
Industry Implications
1. Footwear Industry - Opportunity for footwear companies to experiment with new sneaker designs and materials for increased brand differentiation.
2. Fashion Industry - Opportunity for fashion brands to collaborate with footwear brands to create unique designs that incorporate both fashion and function.
3. Athletic Industry - Opportunity for athletic brands to incorporate new technology in their sneakers for added performance and comfort.