Air Canada recently introduced its Air Canada Signature Service, which will now be available to international customers and as of June, select flights within North America.
The all-new Air Canada Signature Service is being touted as "an enhanced and seamless end-to-end travel experience" for those flying in the Air Canada Signature Class, the premium cabin. Eligible travelers will be able to enjoy a range of benefits, including an expedited check-in process, lie-flat suites, curated menus and personal care products from Canadian brands.
Vitruvi's curated Voyage Collection for the in-flight experience includes a lip balm, a face lotion and an uplifting essential oil roll-on blend. Pleasing scents from the brand will also be found in Air Canada bathrooms, hand soaps, hand creams and a refreshing face mist.
Aromatic In-Flight Experiences
The Air Canada Signature Service is Enhanced with Essential Oils
Trend Themes
1. In-flight Aromatherapy - Incorporating essential oils into in-flight experiences to improve passenger wellbeing and comfort.
2. Premium Airline Amenities - Offering curated luxury products and services to meet the needs and desires of elite travelers.
3. Canadian-inspired Travel - Highlighting and showcasing Canadian brands and products to create a distinctive and memorable travel experience.
Industry Implications
1. Hospitality - Integrating aromatherapy, luxury amenities, and regional products into hotel stays to enhance guest experiences.
2. Travel and Tourism - Marketing distinctive travel experiences that incorporate local products, cultures, and innovations to attract high-end travelers.
3. Wellness - Developing aromatherapy-based products and services to promote relaxation and wellbeing across multiple domains, including healthcare and beauty.