Horror comes in all shapes and sizes, spanning from in-your-face jump scares to quiet and deeply unsettling terrors, and Burger King France is feeding peoples' fears with the latter for its A.I.LLOWEEN campaign. Uncanny valley images eerily resemble real people, yet there are subtle distortions that are profoundly unsettling—and that's the effect of the AI-generated photos the fast food chain is sharing to social media.
With prompts that are seemingly simple enough, like "woman eating a burger," Burger King conjured terrifying images of people with extra body parts, missing body parts, or objects that morph into one another.
To amplify the horror of the campaign, Burger King France also created a discomforting film that animates the AI images.
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Trend Themes
1. AI-generated Images - The use of AI-generated images for marketing campaigns opens up disruptive innovation opportunities in creating unique and unsettling visuals.
2. Uncanny Valley Aesthetics - Exploring the realm of uncanny valley aesthetics in advertising can create powerful and disturbing imagery that resonates with audiences.
3. Distorted Reality Advertising - Embracing distorted reality advertising techniques can help brands create attention-grabbing and unsettling campaigns that stand out from competitors.
Industry Implications
1. Fast Food - The fast food industry can leverage AI-generated images and uncanny valley aesthetics to create captivating marketing campaigns that leave a lasting impact on consumers.
2. Advertising - The advertising industry can explore the use of distorted reality techniques and AI-generated visuals to create innovative and unconventional campaigns that generate buzz.
3. Film and Entertainment - The film and entertainment industry can incorporate uncanny valley aesthetics to create unsettling visuals that enhance the horror genre in movies, series, and promotional materials.