As part of the MTV Come Together campaign, which fights against HIV and AIDS, celebrities like Sarah Jessica Parker, Ke$ha, Cyndi Lauper and Skylar Gray have come together to promote the wear of the new AIDS double ribbon. The commercial is currently airing on MTV channels around the globe.
Created by the MTV Staying Alive Foundation in conjunction with amFAR (The Foundation for AIDS Research) and fashion designer Kenneth Cole, the new AIDS double ribbon symbolizes individuals coming together to create awareness about the disease, as well as the organizations involved doubling their efforts to fight the cause.
Those interested in the cause can visit MTVComeTogether.com to learn more about HIV, its prevention and contribute to the MTV Staying Alive Foundation by purchasing the double ribbon (available until Dec. 31) or making a donation. The online platform also allows users to discuss the issue and upload photos of themselves wearing the AIDS double ribbon.
HIV-Fighting Endorsements
Celebs Promote AIDS Double Ribbon for MTV Come Together Campaign
Trend Themes
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Industry Implications
1. Fashion - Fashion brands can collaborate with charities and organizations to create awareness campaigns through special merchandise, such as ribbons or clothing items.
2. Entertainment - Entertainment companies can partner with nonprofits to create impactful commercials or campaigns that leverage the influence of celebrities.
3. Nonprofit - Nonprofit organizations can develop online platforms to facilitate discussions and community engagement around issue-related topics.