AG Metro wants to make sure young girls feel empowered from the day they're born and on International Women's Day, the German retail company gave every baby girl born in Dusseldorf, Germany on that day a $2,500 deposit, to encourage entrepreneurship in their adult life.
The campaign is entitled 'Own Business Girls' and came as a response to a public survey which interviewed 10,000 people in over 10 countries. The most notable result from the survey revealed that nearly half of the women interviewed expressed interest in starting their own company, but only 12% felt confident enough to pursue this dream. The company hopes the deposit will help each baby girl feel supported to pursue entrepreneurial endeavors.
The babies that qualified for the deposit will have access to the money once they turn 18.
Entrepreneurial Baby Girl Campaigns
AG Metro is Giving Babies $2,500 to Inspire Entrepreneurship
Trend Themes
1. Empowered Entrepreneurship - By providing a financial deposit to baby girls, AG Metro is sparking interest in entrepreneurship and empowering young girls to pursue their own business ventures.
2. Gender-inclusive Startup Culture - The 'Own Business Girls' campaign fosters a gender-inclusive startup culture, challenging gender stereotypes and encouraging more women to enter the entrepreneurial world.
3. Early Financial Education - AG Metro's initiative promotes early financial education by introducing the concept of saving and investment to newborn baby girls, setting the foundation for future financial literacy and responsibility.
Industry Implications
1. Retail - The 'Own Business Girls' campaign by AG Metro presents opportunities for retail companies to tap into the growing demand for gender empowerment and support initiatives.
2. Financial Services - The deposit provided by AG Metro highlights the need for tailored financial services and products to support the entrepreneurial journeys of women and advance gender equality in the industry.
3. Education - The initiative by AG Metro opens doors for educational institutions to develop programs and resources that focus on promoting entrepreneurship and financial literacy among young girls.