South African spa brand Africology has plenty of features in its favor. In addition to using local, organic plants and fair trade ingredients in its products, the brand amplifies their benefits using knowledge gleaned from traditional African healers and Reiki practitioners.
Africology's products and packaging takes cues from apothecaries, which suggests the ways in which its goods can be used to treat a variety of skincare and medical issues. In products like Africology's Balancing, Antioxidant and Vitamin Skin Boost face serums, exotic nourishing ingredients like burdock root, yarrow extract and sweet orange oil are used to treat a variety of skin conditions, concerns and sensitivities.
The luxurious natural and eco-friendly skincare range from Africology has become so popular outside of African spas that it is now sold across Europe and America.
African Apothecary Serums
Africology Uses Fresh Farm Ingredients and African Healing Techniques
Trend Themes
1. Local, Organic Ingredients - Incorporating fresh farm ingredients into skincare products presents an opportunity for disruptive innovation in the beauty industry.
2. Traditional African Healing Techniques - Using knowledge from traditional healers and practitioners opens up opportunities for disruptive innovation in the health and wellness industry.
3. Apothecary-inspired Products and Packaging - Creating products and packaging that resemble apothecaries offers a chance for disruptive innovation in the skincare and cosmetics industry.
Industry Implications
1. Beauty - The beauty industry can capitalize on the trend of incorporating local, organic ingredients into skincare products.
2. Health and Wellness - The health and wellness industry can leverage traditional African healing techniques to provide innovative products and services.
3. Skincare and Cosmetics - The skincare and cosmetics industry has an opportunity to disrupt the market by creating apothecary-inspired products and packaging.