Lingerie brand Lively originally intended to create an affordable skincare range for frequent travelers but the pandemic inspired the brand to pivot and focus its efforts on at-home care and becoming more comfortable in one's own skin. As founder Michelle Cordeiro Grant revealed to Allure, "What started out as being more comfortable in a bra has also transformed into wearing less eye makeup, less foundation, less and less and less. Our community has been on that same journey."
Lively's own skincare range now includes a face mists, a sleep mask and a lip balm—three comforting essentials that help to provide a sense of comfort and self-pampering during the increased time spent at home. The comforting trio boasts ingredients like Vitamin E and C, pink rose oil, grapefruit seed and replenishing hyaluronic acid.
Comforting Daily Skincare
Lively's Affordable Skincare Supports the At-Home Daily Hustle
Trend Themes
1. Affordable Skincare - The trend of affordable skincare products offers disruptive innovation opportunities for brands to cater to cost-conscious consumers without compromising on quality.
2. At-home Care - The shift towards at-home care presents disruptive innovation opportunities for brands to create products and solutions that promote self-care and comfort in a home environment.
3. Natural Ingredients - The growing demand for skincare products with natural ingredients presents disruptive innovation opportunities for brands to develop effective and sustainable formulations that align with consumer preferences.
Industry Implications
1. Skincare Industry - The skincare industry can capitalize on the trend of affordable skincare and at-home care by developing accessible and comforting products that cater to the needs of consumers.
2. Beauty Industry - The beauty industry can seize the opportunity to create innovative affordable skincare options and promote self-care practices for individuals seeking comfort and relaxation at home.
3. Wellness Industry - The wellness industry can tap into the trend of natural ingredients in skincare products by offering holistic solutions that prioritize the well-being of consumers and the environment.