Dap Suits is a newly launched subsidiary of The Groomsman Suit that is centered on sharing affordable prom suits that can be purchased for less than it costs to rent one. Dap Suits caters to young men by offering five different styles, hundreds of different sizes and four color choices that come in at $194.
With customer convenience in mind, Dap Suits offers free at-home trials, free shipping and a fit guarantee. In the same way that The Groomsman Suit has reshaped the wedding space, this new venture aims to deliver inexpensive quality styles for teens going to prom.
As well as connecting teens to affordable prom suits, Dap Suits also offers other resources on its blog, Prom Style, such as tips and how-to articles.
Budget-Friendly Prom Suits
Dap Suits Sells Affordable Prom Suits for Less Than the Cost of Rentals
Trend Themes
1. Affordable Prom Suits - Disruptive innovation opportunity: Develop a direct-to-consumer online platform that offers customizable, budget-friendly prom suits.
2. At-home Trials - Disruptive innovation opportunity: Create a virtual try-on technology that allows customers to try on prom suits in the comfort of their own homes.
3. Prom Style Blog - Disruptive innovation opportunity: Launch an AI-powered fashion advice platform that offers personalized styling tips for prom and other special occasions.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Implement a subscription-based model for prom suit rentals, providing a cost-effective and sustainable option for young men.
2. E-commerce - Disruptive innovation opportunity: Develop an online marketplace for pre-owned prom suits, allowing customers to buy and sell gently used formal attire.
3. Virtual Try-on Technology - Disruptive innovation opportunity: Create virtual reality fitting rooms that simulate the experience of trying on prom suits in-store.