Because life’s too short for boring glasses, say hello to IOLLA, an eyewear brand from Scotland that's putting the fun and affordability back into buying optical glasses and sunglasses. Hunting around the globe for the highest quality components, IOLLA has created a luxury product without the added price tag with all optical, prescription sunwear and polarised sunwear coming in at just £65. Taking you through the seasons, IOLLA have launched its first polarised sunglasses collection for men and women, making a fun-filled, comfortable wearing experience that lasts.
With a stunning new selection of frames, which can be purchased with optical, prescription sunglass and now seven styles of polarised lenses, IOLLA has fast become Glasgow’s one-stop-shop for eyewear. Open seven days a week, with no appointments needed, IOLLA has a fun, simple, inexpensive outlook on eyewear shopping. With your prescription in hand, you can enjoy the relaxed style of customer service and a coffee from its "honesty bar." With no opticians and a sales-free environment, the IOLLA experience is easy, effortless and affordable, without compromising on quality.
With the popularity growing in IOLLA’s eyewear and non-prescription sunglasses, polarised lenses was the next step in making luxury styles more affordable and accessible. Although not yet available for polarised lenses, their prescription sunglasses all have a back anti-reflective coating, which ensures incredible clarity, making sure those who need sunglasses with a prescription are not left out on seeing clearly with IOLLA.
IOLLA’s new range of eyewear is available for try-on in their Glasgow showroom and ready to order online.
Low-Cost Prescription Sunglasses
IOLLA Makes Affordable Polarized and Prescription Sunglasses
Trend Themes
1. Affordable Prescription Sunglasses - Eyewear brands can disrupt the market by offering prescription sunglasses at a lower price point without compromising on quality.
2. Polarized Sunglasses - Brands can capitalize on the growing demand for polarized sunglasses by offering a variety of styles and prescription options.
3. Sales-free Environment - Disruptive innovation opportunities exist for brands that provide a sales-free environment and a relaxed, customer service experience to differentiate themselves from traditional eyewear retailers.
Industry Implications
1. Eyewear Retail - Brands in the eyewear retail industry can offer a unique value proposition to consumers by providing affordable prescription sunglasses and polarized options.
2. Online Retail - E-commerce companies can enter the eyewear market by providing a seamless and convenient online shopping experience for prescription sunglasses and polarized options.
3. Hospitality - Hotels, resorts, and other hospitality businesses can enhance their customers' experiences by offering a selection of affordable and quality prescription sunglasses and polarized options for purchase or rental on-site.