'ASOS' recently announced that it will be launching an affordable bridal collection for budget-conscious brides everywhere. As many people know, purchasing a wedding dress can be a pricey investment. This online retailer is offering a more affordable option for brides with a limited wedding budget.
According to recent reports, ASOS will launch its affordable bridal collection in April 2016. The line will include a variety of different silhouettes, including long-sleeved styles, strapless Grecian styles and even skater styles. Not only are the dresses extremely stylish, but they are also less expensive than conventional wedding gowns. Overall, most dresses will be priced around $380.
The inexpensive wedding dresses are a perfect option for brides who are not interested in breaking the bank.
Affordable Bridal Collections
This Online Retailer is Now Selling Inexpensive Wedding Dresses
Trend Themes
1. Affordable Bridal Collections - Online retailers are offering more affordable options for brides on a budget, disrupting the traditionally expensive wedding industry.
2. Direct-to-consumer Bridal Dress Brands - New direct-to-consumer bridal dress brands are emerging to offer wedding dresses at lower price points than traditional bridal boutiques.
3. Sustainable Bridal Collections - Sustainable bridal collections are disrupting the industry by offering eco-friendly and ethically-sourced wedding dresses that are still stylish and affordable.
Industry Implications
1. E-commerce - Affordable bridal collections sold online disrupt the traditional in-store wedding dress shopping experience.
2. Wedding Planning - The rise of affordable bridal collections disrupts the wedding planning industry by saving brides and grooms money that they can allocate towards other aspects of their wedding.
3. Fashion - Inexpensive bridal collections are disrupting the fashion industry by providing stylish options that are accessible to more consumers, breaking down barriers to entry in the bridal fashion market.