Aeron is a women's fashion label that takes inspiration from one female artist every year. For its Pre-Fall 2021 collection, Eszter Aron, the founder of the brand, became infatuated by the work of Hungarian-Indian artist Amrita Sher-Gil. A pioneer in modern Indian art, Sher-Gil candidly captured life in the southern region of her ancestral country.
The late artist used abstract colors and clean lines in her work. Thus, Aeron's Pre-Fall 2021 collection reflects this same style with rich and burnt oranges, tan, camel, and jewel tones. The idiosyncratic collection includes an interplay between masculine and feminine silhouettes. These elements are visible through the oversized suiting and diaphanous silk dresses, all of which feature straight and clean lines.
Female Artist-Inspired Apparel
Women's Label Aeron Looks to Female Artists for Inspiration
Trend Themes
1. Artist-inspired Fashion Collections - Brands are designing apparel collections based on the works of different artists, providing opportunities for collaboration and innovation.
2. Gender-fluid Fashion - More brands are exploring gender-neutral designs that blend masculine and feminine elements, like Aeron's Pre-Fall 2021 collection.
3. Sustainable and Ethical Fashion - As customers demand more environmentally conscious options, brands are finding ways to incorporate sustainable and ethical practices into their fashion production processes.
Industry Implications
1. Fashion - Aeron is a women's fashion label, and the use of artist inspiration could be applied into various types of clothing and accessories to create unique designs.
2. Art - Collaboration between fashion brands and artists creates new avenues for exposure for artists and can create new markets for art.
3. Sustainability - Fashion brands can disrupt the industry by incorporating sustainable and ethical practices in the production of their apparel and creating unique partnerships with non-profit organizations that promote responsible production and consumption.