After launching the #AerieReal campaign last year, the brand unveils Emma Roberts as its 2015 untouched celebrity ambassador and model. The brand has vowed to rid its advertising of any photo-shopped or manipulated images which supports the idea of all-natural and attainable beauty.
The #AerieReal campaign features Emma Roberts wearing numerous pieces of the brand's clothing, which includes pieces from its line of undergarments as well. The entire series features real images that have not been retouched.
This celebrity-supported campaign aims to present a body-positive message for females of any age who are encouraged to embrace their body and be comfortable in their own skin. Emma Roberts will be the very first celebrity ambassador to promote this body-positive campaign by Aerie.
Untouched Celebrity Fashion Ads
The #AerieReal Campaign Features Emma Roberts as the Brand's Model
Trend Themes
1. Body Positive Campaigns - Brands are using body-positive campaigns to promote all-natural and attainable beauty, creating opportunities for companies to promote diversity and inclusive marketing.
2. Untouched Celebrity Ads - Embracing the beauty of imperfections is a trend as brands are moving away from airbrushed models in their advertising, and creating opportunities for innovative and authentic marketing.
3. Realistic Fashion Marketing - Fashion brands are incorporating realistic imagery to promote authenticity and transparency in their advertising models, creating opportunities for innovative marketing and social responsibility.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage body-positive campaigns to tap into a wider audience, and create innovative ad campaigns that resonate with their customers.
2. Beauty Industry - Beauty brands can adapt to the trend of embracing natural beauty by promoting diversity and inclusive advertising, creating a competitive edge in the market with innovative marketing strategies.
3. Marketing and Advertising - Marketing and advertising industries have a unique opportunity to create innovative campaigns that go against societal norms of airbrushed models and embrace authenticity through realistic images, creating a positive impact on society.