The second instalment of the Adsum Spring/Summer 2020 recently launched and readies for the warmer seasons in a colorful manner. The New York-based brand focuses on the behind the scenes aspect of sport culture as the seasonal capsule explores laid-back silhouettes and utilitarian design language.
The collection takes everyday staple silhouettes and refines it in an exceptional manner. Some of the standout items in the range include the shirts adorned in patterning accents. This includes tattersall checks, oxford stripes, as well as plaid. In addition to this, the selection of graphic tees are notable as well alongside outerwear pieces made to be lightweight and seasonally appropriate. A standout outerwear is the breaker jacket in a plaid pattern with a dark navy blue and azure color palette.
Laid-Back Utilitarian Streetwear
The Second Adsum Spring/Summer 2020 Capsule Recently Drops
Trend Themes
1. Utilitarian Design Language - The rise in popularity of utilitarian design language presents disruptive innovation opportunities for fashion brands to create functional and stylish streetwear.
2. Colorful Statement Pieces - The demand for colorful and bold statement pieces offers disruptive innovation opportunities for fashion brands to incorporate vibrant patterns and accents into their collections.
3. Laid-back Silhouettes - The trend of laid-back silhouettes provides disruptive innovation opportunities for fashion brands to create comfortable and relaxed streetwear that still maintains a stylish edge.
Industry Implications
1. Fashion - The fashion industry can take advantage of the utilitarian design language, colorful statement pieces, and laid-back silhouettes trends to create innovative and on-trend collections.
2. Streetwear - The streetwear industry can capitalize on the utilitarian design language trend by incorporating functional elements into their designs, creating stylish and practical streetwear.
3. Sports Apparel - The sports apparel industry can embrace the trend of laid-back silhouettes to design comfortable and versatile sportswear that caters to the fashion-conscious consumer.