While most Adidas fans are used to the brand dabbling with low-brow, pop-surrealism art in their marketing, Adidas has gone in a different direction to advertise their Five-Two 3 Plants Pack.
This time Adidas used Makoto Azuma, a Japanes artist who incorporates plants and flowers into his work, for their campaign. The adidas Plants Exhibition was held by adidas originals at the adidas Plantshouse this past October 10 and 11.
Implications - In today's highly urbanized world, many consumers are encountering a sense of disconnection with nature and the environment. Businesses that are able to offer its clients products that restore those feelings of loss or disconnection will benefit in large ways. Accessible products that can generate similar experiences or feelings will appeal to a wide variety of individuals today.
Shoe Plantvertising
Adidas Five-Two 3 Plants Pack Unusually Incorporates Foliage Into Marketing
Trend Themes
1. Nature-inspired Advertising - Brands can incorporate natural elements into their marketing campaigns to appeal to consumers' desire for a connection to nature.
2. Artistic Collaborations - Partnerships with artists or creatives can elevate a brand's marketing and provide unique and engaging visuals.
3. Experiential Marketing - Creating immersive experiences for customers, such as an exhibition, can generate excitement and build brand loyalty.
Industry Implications
1. Fashion - Fashion brands can incorporate natural elements like plants or flowers into their clothing lines and marketing campaigns to appeal to environmentally-conscious consumers.
2. Home Decor - Home decor brands can use natural materials and elements to create products that bring the outdoors inside and offer a connection to nature.
3. Travel - Travel companies can offer eco-tourism experiences that give customers the opportunity to connect with nature and learn about the environment.