Organic India has announced a new range of additions to its adaptogenic supplement line that are targeted towards the specific needs of consumers. The new products include the Immune Aid, Essential Immune, Essential Female, Essential Male, Full-Breath and Energy Restore, which are each priced at $24.99 to $39.99 each. The targeted nature of the products is likely to make them a winner amongst consumers who are looking for a more specific way to support their everyday health.
CEO of Organic India Miguel Gil spoke on the new adaptogenic supplements saying, "We know that consumers are looking for support in areas where adaptogens can be beneficial, such as stress, sleep, digestion, mood, cognitive function and immune formulas specifically meant to assist in these areas, making it easier for consumers to navigate."
Targeted Adaptogenic Supplements
Organic India is Introducing Six New Adaptogenic Supplements
Trend Themes
1. Targeted Adaptogenic Supplements - Focus on specific needs and benefits of adaptogenic supplements to capture niche markets.
2. Personalized Supplements - Offer customized supplement plans based on individual needs and health goals using adaptogens.
3. Digital Health Monitoring - Integrate adaptogenic supplements and digital health monitoring technologies to create a personalized wellness ecosystem.
Industry Implications
1. Health and Wellness - Adaptogenic supplements with targeted benefits align with consumer demands for natural and functional wellness products.
2. Nutraceuticals - Develop a range of adaptogenic supplements and nutraceuticals targeting specific health needs to meet growing consumer demand.
3. Digital Health - Integrate adaptogenic supplements and digital health technologies to create innovative personalized wellness products and services.