Most are familiar with the phrase "a match made in heaven" but the latest ad from Match.com re-images that phrase by offering a glimpse into what a "match from hell" might look like.
Building on that saying, the ad makes the argument that a match from hell is still a match. The ad follows Satan on his love journey as he matches on a dating app with someone on a dating app who quickly reveals she goes by the name '2020' -- naturally, the pair hit it off. Set to a re-recording of Taylor Swift's 'Love Story' the humorous and highly relatable ad entertains while reminding the viewer that that everyone has a perfect match out there.
Hellish Love Match Ads
Satan and 2020 find a love connection in this ad from match.com
Trend Themes
1. Humorous Advertisements - Opportunity to create funny and relatable ads that entertain while promoting products or services.
2. Non-traditional Juxtaposition - Opportunity to pair unlikely elements together to create unexpected and attention-grabbing content.
3. Creative Brand Storytelling - Opportunity to tell brand stories through unique and captivating narratives that resonate with the audience.
Industry Implications
1. Advertising - Opportunity for advertising agencies to develop innovative ad campaigns that stand out and capture viewers' attention.
2. Entertainment - Opportunity to create humorous and entertaining content that engages and resonates with audiences.
3. Music - Opportunity for musicians and music producers to create re-recordings or remixes for brand campaigns, enhancing the brand storytelling.