Fragrance products are typically only thought of as luxury products that offer pleasing scents and little more—but Givaudan sets itself apart by making an "active perfume" that is designed to protect a consumer's unique microflora.
At the Givaudan Active Beauty VIP Party, ten customers were randomly selected to receive a customized fragrance that also boasts skin-protecting benefits. As well as taking the preferred scents of each individual, the perfumers included the award-winning microbiome protecting ingredient Revivyl in the formulas. Each [Yu] "active perfume" was shared in sleek black personalized packaging that depicted a consumer's unique microbiome map and DNA information.
As Givaudan Marketing and Innovation Director Fabrice Lefèvre says: "Beyond the concept of ‘exclusive skin microbiome-protecting fragrances,’ we are creating new sources of inspiration for our industry. What if you could express how special you are by your fragrance and protect your intrinsic uniqueness?"
Customized Functional Fragrances
Givaudan's "Active Perfumes" Protect the Skin's Microflora
Trend Themes
1. Active Perfumes - There is an opportunity in the fragrance industry to create perfumes that are designed to protect a consumer's unique microflora, which is not yet been fully utilized by the industry.
2. Microbiome-protecting Fragrances - There is an opportunity in the fragrance industry to incorporate microbiome protecting ingredients into fragrances, opening up new avenues for the industry to explore.
3. Customized Fragrances - There is an opportunity in the fragrance industry to offer personalized and customized fragrances that depict a consumer's unique microbiome map and DNA information.
Industry Implications
1. Fragrance Industry - The fragrance industry could benefit from incorporating active ingredients that protect a consumer's unique microflora in their products, providing added value to their customers.
2. Cosmetics Industry - By incorporating microbiome protecting ingredients in fragrances, there is an opportunity for the cosmetics industry to offer products that protect and enhance the health of the skin.
3. Personalized Packaging Industry - With the rise of customized fragrances, there is an opportunity for the personalized packaging industry to create unique and personalized packaging that depicts a consumer's unique microbiome map and DNA information.