Forever 21 recently released an unconventional active apparel collection in collaboration with the United States Postal Service. The Forever 21 USPS clothing line fuses a range of streetwear styles with post office graphics, phrases and slogans like "Priority Mail," "Express" and "First Class."
The athleisure clothing collection includes pieces that begin just under $15 and go up to just over $55, including everything from colorful shorts and zippered clutches to hoodies, t-shirts and other styles for men and women. Some of the standouts from the range include the USPS Graphic Reflective Trim Hooded Jacket, which includes a label-like detail on the arm, and the USPS Hooded Transparent Jacket, which layers perfectly over other pieces from the collaborative fashion collection like the boldly patterned tube tops.
Mail Service-Inspired Athleisure
Forever 21 Collaborated with USPS on Stylish Active Apparel
Trend Themes
1. Corporate Collaborations - Opportunity for other companies and organizations to collaborate on unique, cross-industry products.
2. Branded Streetwear - Opportunity to create bold and unconventional fashion lines with a focus on branding and messaging.
3. Affordable Active Wear - Opportunity to capitalize on the increasing demand for affordable, stylish and functional workout clothing.
Industry Implications
1. Fashion - Opportunity for fashion brands to collaborate with unexpected partners and take risks with innovative designs.
2. Postal Services - Opportunity for postal services to increase brand visibility and appeal to a younger demographic by partnering with fashion brands.
3. Athletic Apparel - Opportunity for athletics apparel companies to collaborate with nontraditional partners and explore unique design collaborations.