Messaging app LINE released the 'egg - Action Selfie Cam' app, which allows users to add a variety of special effects to their photos and videos. The app features sound effects, masks, filters, face-swapping tools and most interestingly, the ability for users to create their own customized creations to enhance their photos and videos. Once a dynamic selfie has been created, it can be saved or shared to social apps like Facebook, Instagram or LINE.
LINE's new egg app is reminiscent of other popular selfie apps, such as Snapchat and MSQRD, however, customization is one of the features that makes this new selfie-editing app a standout among others.
As of late, LINE has been expanding its services to offer more lifestyle-focused offerings, such as the on-demand delivery offshoot app 'LINE MAN.'
Special Effect Selfie Apps
LINE's 'egg - Action Selfie Cam' Enhances Photos with Masks and Effects
Trend Themes
1. Customized Selfie-editing - The ability for users to create their own customized creations to enhance their photos and videos opens up opportunities for personalized selfie-editing experiences.
2. Expanded Special Effects - The inclusion of sound effects, masks, filters, and face-swapping tools in selfie apps allows for the development of new and innovative special effects features.
3. Lifestyle-focused Messaging Apps - Messaging apps like LINE are expanding their services to offer lifestyle-focused offerings, indicating potential disruptions in the messaging app industry by catering to specific user preferences.
Industry Implications
1. Photo Editing Software - The rise of customized selfie-editing features in apps like LINE's 'egg - Action Selfie Cam' presents opportunities for disruptive innovation in the photo editing software industry.
2. Special Effects Technology - The demand for expanded special effects features in selfie apps can drive disruptive innovation in the special effects technology industry to provide more advanced and realistic effects.
3. On-demand Delivery Services - LINE's venture into lifestyle-focused offerings, such as their on-demand delivery app 'LINE MAN,' demonstrates potential disruptions in the on-demand delivery services industry by established messaging app companies.