The temperatures outside may be dropping, but things are heating up at Baja Fresh with the debut of two tasty new menu items: Fiery West Style Carnitas Burrito and Achiote Carnitas Bowl.
From November 1st through to January 30, 2022, Baja Fresh is serving up the new Fiery West Style Carnitas Burrito and the new Achiote Carnitas Bowl. The former consists of pork carnitas, jack cheese, pinto beans, picy salsa chile de arbol, cilantro, and avocado, all wrapped up in a warm flour tortilla. On the other hand, the new Achiote Carnitas Bowl starts with a base of rice, topped with your choice of black beans or pinto beans, achiote grilled carnitas, onions, poblano peppers, guacamole, sour cream, pico de gallo salsa, pickled onions, and cotija cheese.
Achiote-Spiced Pork Bowls
Baja Fresh is Serving Up a New Achiote Carnitas Bowl This Fall
Trend Themes
1. New Menu Items at Baja Fresh - The launch of Baja Fresh's new Fiery West Style Carnitas Burrito and Achiote Carnitas Bowl presents an opportunity for the company to increase customer traffic and sales during the fall and winter months.
2. Spices in Fast Food - The use of achiote in Baja Fresh's new dish suggests a trend towards more unique and unconventional spices in fast food, opening up opportunities for other fast food chains to differentiate themselves through the use of new and exciting flavors.
3. Latin-inspired Fast Food - The addition of a new Latin-inspired dish to Baja Fresh's menu indicates a trend towards diversification and expansion in the fast food industry, offering opportunities for other fast food chains to broaden their target audience and appeal to new markets.
Industry Implications
1. Fast Food - The launch of new menu items at Baja Fresh suggests that fast food companies can actively target customers through seasonal specials and collaborations to increase sales of existing products.
2. Food Service - The trend towards incorporating new and unique flavors in fast food menu items creates opportunities for food service companies to develop new spice blends and offer them as ingredients for fast food chains or provide in-house chefs for companies to develop new recipes.
3. Latin Food - The addition of a new Latin-inspired dish to Baja Fresh's menu presents an opportunity for Latin food chains to collaborate with fast food companies to bring their existing menu items to a wider audience through pop-up shops or featured collaborations.