Putting a positively clever spin on an unfortunate accidental nude mishap, Marc Jacobs has released a simple white t-shirt as both a PR solution as well as a business strategy.
Earlier this year, Marc Jacobs posted an accidental nude selfie of his bare bottom to the world with the caption, "It's yours to try." As people sometimes do, both celebrity and mortal, he was flirting online and meant to send it in a personal message. Instead of hiding from this horrible blunder, Marc Jacobs decided to use the publicity and create a product making fun of it. The simple white tee reads "themarcjacobs It's yours to try!"
Marc Jacobs showed the PR world how to handle a compromising situation.
Publicity-Enhancing Fashion
Marc Jacobs Designed a T-Shirt Based on an Accidental Nude Selfie Leak
Trend Themes
1. Fashion-driven PR Solutions - Using fashion products and design to mitigate PR crises and improve the reputation of a brand.
2. Humor-based Marketing Strategies - Using humor to create attention-grabbing marketing campaigns that capitalize on viral trends or mishaps.
3. Personalized and Limited-edition Releases - Releasing personalized and limited-edition merchandise that capitalizes on trending news or events to boost brand image and drive sales.
Industry Implications
1. Fashion - Fashion brands can use this strategy to create buzz and improve their PR positioning by releasing limited-edition merchandise that capitalizes on viral trends or mishaps.
2. Marketing and Advertising - Marketing and advertising agencies can use this approach to create campaigns that leverage humor and distinctive designs to create viral sensations and promote brand awareness.
3. Media and Entertainment - Media and entertainment companies can leverage the interest and attention generated by broken and trending news stories by releasing personalized merchandise or limited-edition products that respond to a particular news event.