BrewDog, a UK-based artisan brewer, has recently released a premium beer that it calls Abstrakt AB:21. Though the flavorful, rich beer itself will ultimately be the factor that consumers appreciate the most, the beer's packaging is also interesting. In line with its premium taste profile, Abstrakt AB:21 bottles are enclosed by a dipped wax seal.
The wax seal on BrewDog's new stout is an acknowledgement that a premium beer needs to be more than just the alcohol itself. The dipped wax is a reference to high quality champagnes and liquors, raising the prestige of the beer inside.
In terms of taste, Abstrakt AB:21 lives up to its packaging. It is a licorice and black currant infused stout that comes with a biting 12 percent ABV. Such a profile gives the beer a hybrid taste, halfway between the smoothness of a stout and the kick of an IPA.
Wax-Sealed Artisan Beers
BrewDog's Abstrakt AB:21 is a Flavorful, Full-Bodied Imperial Stout
Trend Themes
1. Premium Packaging - Innovative packaging, like the dipped wax seal on BrewDog's Abstrakt AB:21, can enhance the perceived value of a product.
2. Artisan Beverages - Artisan brewers, like BrewDog, are creating unique and flavorful beverages to differentiate themselves in the market.
3. Hybrid Taste Profiles - Creating hybrid taste profiles, like the licorice and black currant infused stout in Abstrakt AB:21, offers consumers a unique drinking experience.
Industry Implications
1. Craft Brewing - Craft breweries can explore premium packaging options, such as dipped wax seals, to elevate their brand and appeal to discerning consumers.
2. Beverage Packaging - The beverage packaging industry can innovate by offering unique and eye-catching packaging solutions that enhance the overall drinking experience.
3. Alcoholic Beverage Industry - Brands in the alcoholic beverage industry can develop hybrid taste profiles to attract consumers seeking new and interesting flavor combinations.