about-face is a new direct-to-consumer beauty brand from award-winning artist and self-taught makeup artist Halsey. The brand is focused on delivering highly-pigmented, long-wear formulas that champion inclusivity and individualism, all the while taking inspiration from music, fashion and art.
The multidimensional color beauty brand is launching with Light Lock, Matte and Shadowstick. While the Light Lock highlighter range includes lip gloss, sticks, powders and more, there are Matte products like the Matte Fix Lip Pencils and Matte Fluid Eye Paint. about-face is also making a name for itself with multi-tasking cream eyeshadow crayons, or Shadowsticks.
about-face is launching through D2C channels in the US, Canada, UK and Europe, and customers can look forward to the next drop happening in February for Anti-Valentine's Day.
Artist-Created Makeup Brands
about-face is a D2C Color Cosmetics Brand from Halsey
Trend Themes
1. Individualistic Makeup - Opportunity for disruptive innovation in the beauty industry by catering to individualistic makeup preferences.
2. Artist-inspired Beauty Brands - Opportunity for disruptive innovation in the beauty industry by collaborating with artists to create unique and creative makeup brands.
3. D2C Beauty Brands - Opportunity for disruptive innovation in the beauty industry by creating direct-to-consumer beauty brands that allow for a more personalized and convenient shopping experience.
Industry Implications
1. Beauty Industry - The beauty industry can innovate by creating more individualized and artist-inspired makeup brands that prioritize inclusivity.
2. Art Industry - The art industry can collaborate with the beauty industry to co-create makeup brands that combine art with beauty and creativity.
3. E-commerce Industry - The e-commerce industry can innovate by creating more direct-to-consumer beauty brands that prioritize convenience and a personalized shopping experience.