AAVRANI, a new brand focused on creating skincare-like products for hair, has launched a new collaboration with comedian and YouTube personality Lilly Singh. Comprising four unique scalp products, the new line boasts ingredients like turmeric, neem, ashwagandha, and more. Notably, AAVRANI products are color-safe, vegan, cruelty-free, and safe for pregnant and nursing women.
"I've been on TV shows. I've done a TED Talk, but it doesn't matter," Singh joked in an Instagram Reel promoting the collaboration. "Ever since I started using AAVRANI, my hair has completely stolen the spotlight. People used to love me, but now they just love my hair," said Lilly Singh in a press release.
AAVRANI's comprehensive haircare line includes the Hair Density Boosting Treatment, Hair & Scalp Recovery Oil, Intensive Repair Conditioning Hair Mask, Dry Scalp Rescue Serum, and Strength & Density Duo Mini Gift Set.
Scalp-Nourishing Hair Collaborations
AAVRANI Collaborates with Lilly Singh on a New Haircare Line
Trend Themes
1. Scalp-nourishing Hair Collaborations - Emerging trend of beauty brands collaborating to launch scalp-nourishing haircare products with unique and natural ingredients.
2. Skincare-like Hair Innovations - Innovative trend of combining skincare principles with haircare to create products that are safe, effective, and cater to specific scalp needs.
3. Celebrity-influenced Haircare Lines - Rising trend of celebrities partnering with brands to co-create haircare lines that resonate with their personal brand and audience.
Industry Implications
1. Beauty & Personal Care - Opportunity for beauty brands to disrupt the market by introducing scalp-focused products that bridge the gap between skincare and haircare.
2. Celebrity Collaborations - Potential for industries to capitalize on the influence of celebrities by collaborating on innovative haircare products that cater to diverse consumer preferences.
3. Natural Ingredients in Haircare - Opportunity for the beauty industry to tap into the demand for natural and clean beauty products by incorporating unique ingredients for scalp health and hair nourishment.