For Mother's Day this year, Elvie created the 'A Mother and More' campaign and portrait series that showcases the dual identities of women and mothers, all the while updating tired depictions of motherhood. The series shot by Brock Elbank focuses on a diverse group of 12 women and shows their professions, hobbies and backgrounds outside of being a mother. This includes a breast cancer survivor and mentor for the transgender population, an engineer taking on a male-dominated industry and other inspiring women.
Elbank is recognized for his distinctive, thought-provoking photo series like #Project60 and others like #Freckles, #Vitiligo and #HowDoYouCMeNow, which champion the uniqueness and beauty of individuals and challenge stereotypes, much like the images from A Mother and More.
Redefined Motherhood Campaigns
Elvie's 'A Mother and More' Campaign Updates an Outdated Image
Trend Themes
1. Reimagined Motherhood - Opportunity for disrupting traditional societal views of motherhood and empowering women to embrace their multifaceted identities
2. Diverse Representation - Opportunity for challenging stereotypes and promoting inclusivity in advertising and media, while embracing diversity and individuality
3. Multifaceted Femininity - Opportunity for promoting a multifaceted view of femininity that celebrates the diversity of women's experiences and identities
Industry Implications
1. Advertising - Opportunity for marketers to create campaigns that celebrate diversity and multifaceted identities, challenge stereotypes and promote inclusivity
2. Media - Opportunity for media companies to feature diverse representations of motherhood and femininity that reflect the experiences and identities of their audiences
3. Fashion - Opportunity for fashion brands to embrace diversity in their marketing campaigns by showcasing women from all walks of life and promoting inclusive messaging