While city grid maps aren't known for their beauty, Haptic Lab is changing that with Soft-Maps.
Soft-Maps are quilts with Brooklyn neighborhoods embroidered on them. Complete with street names, a scale marker and compass rose, the quilts are a pretty take on city design.
Soft-Maps can also be made to order, for anyone living outside Brooklyn who wants to see their city on their bedding.
Implications - In today's fast-paced culture, consumers are constantly seeking out products that will be able to save time and make their lives less stressful and hectic. Companies and businesses will benefit by enhancing commonly used items to serve as more convenient and easy to use. Consumers will be drawn to the enhanced version of such products because it will save time and frustration.
Street Map Quilts
Stitched Soft-Maps Turn City Streets to Warm Sleep
Trend Themes
1. Personalized Quilts - Creating customized quilts with embroidered city maps provides a unique and personal product for consumers.
2. Urban Design Home Decor - Incorporating city maps into home decor creates a unique and trendy touch, appealing to city dwellers.
3. Functional Art - Turning functional items, like quilts and maps, into art pieces provides a new market for consumers seeking both practicality and style.
Industry Implications
1. Home Decor - Incorporating Soft-Maps into the home decor industry as functional art and personalization of space.
2. Artisanal Goods - Creating custom Soft-Map quilts falls under the artisanal goods industry, providing unique and personalized products.
3. Travel - Expanding this concept outside of cities can offer an innovative way to commemorate a special trip or destination in a tactile and creative way.