'SeedWise Snacks,' the Vaughan, Ontario-based granola snack company, announced that it is entering the United States market with a new expansion. The company is debuting two of its most popular products on U.S retail shelves. These include the 'Super Seed Crunch Clusters' and the 'Super Seed Granola,' each of which are available in a number of different flavors.
The crunch clusters come in chocolate, sweet and salty, and mixed berry flavors, while the granola comes in chocolate cherry and lemon blueberry flavor varieties. Each bag of SeedWise Snacks granola treats retail for prices beginning at $4.99 USD, and are available at various third-party retailers and online through e-commerce stores such as Amazon.
Guy Ozery, the CEO of SeedWise, stated: "With over 25 years thriving in the bakery market, we felt it was time to take our expert baking skills and our love for seeds into the better for you snacking category," stating that it will "give consumers that delicious, craveable and actually good for you snack they’ve been searching for in the market."
Granola Snack Company Expansions
SeedWise Snacks is Entering the U.S Market with New Expansion
Trend Themes
1. Granola Snack Market Growth - SeedWise Snacks' expansion into the U.S. market highlights a growing trend towards healthier snack options, creating an opportunity for companies to take advantage of this trend.
2. Flavored Snack Varieties - SeedWise Snacks' launch of new flavored granola and crunch clusters demonstrates a trend of companies experimenting with unique and diverse flavors to create differentiated products.
3. E-commerce Snack Sales - SeedWise Snacks' availability on e-commerce platforms, such as Amazon, signals a growing trend of customers purchasing snacks online, providing an opportunity for companies to expand their online presence.
Industry Implications
1. Food and Snack Industry - SeedWise Snacks' entry into the granola snack market highlights an opportunity for companies to explore the expanding healthy snacks industry.
2. Bakery Industry - SeedWise Snacks' transition from the bakery market to the better-for-you snacking category exemplifies an opportunity for bakery companies to pivot into the growing demand for healthier snacking options.
3. E-commerce Industry - SeedWise Snacks' availability on e-commerce platforms reflects a growing trend of online snack sales, indicating an opportunity for companies to invest in their online presence and explore online sales channels.