Nike+ City Runs has used the creative firm known as YesYesNo to create visual displays for its Nike retail stores that display a year's worth of running data. The data is collected from the Nike+ website, and the runs displayed are based on three cities: New York, London and Tokyo. The map highlights the runner(s) routes with the OpenFrameworks 3D animation software.
The display concept that Nike is incorporating into its stores is a great visualization of what its products are intended for. By seeing real people using their Nike+ products, it not only promotes active living, but also gives consumers a sense of being part of a larger international community of Nike+ users.
Digital In-Store Displays
Nike+ City Runs Create a Visual Display of Runners Using Nike+ Pro
Trend Themes
1. Visual Store Displays - Using visual displays to create unique and immersive shopping experiences for customers.
2. Data Visualization - Utilizing data to create dynamic and engaging visual representations.
3. Community Building - Creating a sense of belonging and community for customers through shared experiences.
Industry Implications
1. Retail - Incorporating digital displays in retail stores to enhance the shopping experience.
2. Technology - Developing innovative software and tools for data visualization.
3. Sports and Fitness - Using technology and data to build a community of active individuals and promote healthy lifestyles.