25-year-old Makoto Murayama is a Japanese CG（computer graphics） illustrator, but apparently he is also qualified to be a botanist judged by the recent pictures he did for DCA - a digital creation contest sponsored by Japan’s top chemical industry guru Toray.
Inspired by some mediaeval European exquisite botanical drawings, Murayama created quite a vision of plants’ mechanical structure, showing us the radiant original beauty of the flowers in our living rooms.
Implications - Tired of the bevy of dark styles emerging, contemporary consumers are looking for ways to stay simple. Products featuring a subtler aesthetic are appealing to those who want to be reminded of more classic times.
Radiant Greenery Art
Japanese Artist, Makoto Murayama, Shows Beauty Inside of Flowers
Trend Themes
1. Subtle Aesthetics - The trend of products featuring a subtler aesthetic appeals to consumers who want to be reminded of more classic times.
2. Mechanical-inspired Art - The trend of incorporating mechanical structures into art offers a unique perspective on natural beauty.
3. Digital Botanical Creations - The trend of creating digital illustrations of botanical subjects opens up new opportunities for artistic expression.
Industry Implications
1. Home Decor - The home decor industry can capitalize on the trend of subtle aesthetics by offering products that evoke a classic and simple style.
2. Art - Artists and galleries can explore the disruptive innovation opportunity of incorporating mechanical structures into their artwork to create a new visual experience.
3. Digital Design - The digital design industry can leverage the trend of digital botanical creations by developing software and tools specifically tailored for creating realistic digital illustrations of plants.