Summer Brewed Iced Coffees

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Van Houtte Brewed Over Ice Coffee Lineup is Highly Flavorful

Crafted to withstand ice while maintaining a full-body flavor, the Van Houtte Brewed Over Ice Coffee Lineup is a collection of coffee pods for consumers who desire seasonal sips from their Keurig Coffee Makers.

Inspired by delicious summer treats, the Brewed Over Ice Coffee Lineup is for those with either a bold or sweet palette. This coffee pod collection features three options: Classic Black, Dark Chocolate Coconut, and Caramel Vanilla. Van Houtte suggests never watering down Classic Black to maintain its depth and strength of taste. Chocolate Coconut, on the other hand, is a smooth slow-roast blend and lastly, the Caramel Vanilla is full-bodied with a creamy sweetness.

This product is available online via the Keurig website and applicable retailers.
Trend Themes
1. Seasonal Coffee Offerings - Offering iced coffee options that cater to seasonal preferences and taste profiles to attract summer consumers.
2. Flavored Coffee Pods - Introducing unique flavor combinations like Dark Chocolate Coconut and Caramel Vanilla to diversify standard coffee selections.
3. Convenience-based Coffee Solutions - Developing easy-to-use coffee pods tailored for home brewing systems to meet the rising demand for at-home barista-quality beverages.
Industry Implications
1. Beverage Industry - Innovating within the beverage market to offer specialized iced coffee options that align with seasonal consumer tastes.
2. Flavor Development - Exploring new flavor profiles and combinations to create distinct and appealing coffee products for discerning consumers.
3. Home Brewing Market - Expanding product lines to include pods compatible with popular home brewing systems, capitalizing on the convenience trend.

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