Digital media company UNINTERRUPTED and Nike revealed a new athlete-designed basketball sneaker featuring the Lebron 20 model. UNINTERRUPTED was founded by NBA great Lebron James and his business partner Maverick Carter who made the company as a platform where professional athletes could share their experiences with the public.
The sneaker comes in a blue and black color scheme that matches UNINTERRUPTED's brand colors. The sneaker comes in black uppers with a blue tongue. There are two Nike logos on the left side, containing a blue color with exposed stitching and another covering the former in a semi-translucent appearance. The right side has a black Nike logo branding with exposed stitching and the UNINTERRUPTED logo branding over it. There is also an UNINTERRUPTED badge on the heel counter on both sneakers. The sneakers will be available on April 6.
Athlete-Designed Basketball Sneakers
UNINTERRUPTED and Lebron James Unveil New Nike Lebron 20
Trend Themes
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Industry Implications
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