424 and adidas Originals join forces on a collection designed for the Spring/Summer 2020 season made up of three sneaker models and apparel to accompany the footwear. The sneakers include the familiar Superstar as well as the Pro Model and the SC Premier as well.
The SC Premiere boasts a muted upper with a white base accented with a red tab at the tongue as a nod to 424. The two Pro model colorways features classic black and white designs. The apparel follows the expertise of 424 and Guillermo Andrade with inspiration drawn from two different areas. One part of the capsule is black and red predominantly with inspiration from Run-DMC and the other pieces are more formal informed by the kimono and blazer.
Sporty Summer Collaborative Capsules
424 and adidas Join Forces on a Special SS20 Collection
Trend Themes
1. Collaborative Capsules - Opportunity for brands to collaborate and create limited edition collections that blend different design aesthetics and appeal to a wider range of consumers.
2. Sneaker Models - Innovation opportunity to create new sneaker models with unique designs and materials that cater to the growing demand for fashionable and functional footwear.
3. Apparel Inspiration - Potential for brands to draw inspiration from diverse sources such as music culture and traditional clothing to create apparel collections that resonate with a broader audience.
Industry Implications
1. Fashion - Fashion brands can explore collaborative partnerships and create exclusive capsule collections that attract attention and drive sales.
2. Footwear - Footwear companies can leverage collaborative efforts to introduce fresh sneaker models that combine style and comfort, appealing to sneaker enthusiasts and fashion-conscious consumers alike.
3. Apparel Manufacturing - Manufacturers can embrace unique sources of inspiration and create innovative clothing lines that merge different cultural influences, attracting a diverse customer base.