Putting it all on the line with the new 3M Security Glass Display, 3M puts street goers to the test. Placing $500 in the glass case on the street, 3M asked to see if anyone could break it using only their feet. Winners were given the promise that should they be able to break through to the cash, they would get to keep their winnings. There have since been some pretty intense photos of people attempting to break through the 3M Security Glass to no avail.
An interactive ad of this variety truly tests the product and bares all for the public to judge. In this case, 3M’s risky venture paid off and proved just how unbreakable its glass truly is.
Unbreakable Ad Displays
The 3M Security Glass Window Puts Money on the Line
Trend Themes
1. Unbreakable Ad Displays - Interactive ad displays that test the limits of products and engage the public for branding purposes.
2. Security Glass Technology - The development of advanced security glass technology for various applications including advertising, automotive and architecture.
3. Experiential Marketing Campaigns - Marketing campaigns designed to provide a memorable and interactive experience for consumers that aligns with brand messaging.
Industry Implications
1. Advertising Industry - Industry players in ad agencies and marketing firms that specialize in creating and executing interactive campaigns like unbreakable ad displays.
2. Automotive Industry - Car manufacturers and aftermarket suppliers who invest in security glass technology to improve the safety and durability of their vehicles.
3. Architecture and Construction Industry - Building developers and companies in charge of designing structures with advanced security measures and materials like 3M Security Glass.