Shopify recently created support for 3D models, as well as videos, on its platform. This means that Merchants who sell goods on Shopify can add 3D models while not needing to code or use a third-party app. Shopify indicated that since adding 3D models to the platform, that conversation rates have increased by a total of 250%.
The new tools can also be utilized by Merchants to create explanation videos or promote products through testimonials.
Rebecca Minkoff, the CEO of Uri Minkoff, has used the 3D models on Shopify. Minkoff also spoke about the new tools and how shoppers wish to, "understand the texture and structure of every bag, and envision how they'd feel wearing each piece in a collection."
Multimedia-Enhanced Merchant Platforms
Shopify Added 3D Models for Merchants on Its Platform
Trend Themes
1. Multimedia-enhanced E-commerce - The integration of 3D models and videos in e-commerce platforms can revolutionize online shopping by allowing customers to visualize products.
2. Improved Conversion Rates Through Multimedia Integration - The addition of 3D models and videos to e-commerce platforms has proven to significantly increase conversion rates, making it a worthy investment for retailers to enhance customer experience.
3. New Opportunities for Digital Marketing - The new multimedia tools enable retailers to create more engaging and personalized promotional content that can attract and retain customers, leading to new opportunities for digital marketing strategies.
Industry Implications
1. E-commerce - The integration of 3D models and videos in e-commerce platforms presents a disruptive innovation opportunity for businesses to enhance customer experience and stand out in a crowded market.
2. Digital Advertising - The availability of 3D models and videos for promotion can revolutionize digital advertising and create new opportunities for marketers to engage with customers in a more immersive way.
3. Product Design - The use of 3D models in e-commerce platforms not only benefits retailers and customers but also presents an opportunity for product designers to showcase their creations in a more detailed and realistic way.