‘The Whites’ have got to belong to the most expensive pair of jeans in the world. They cost a whopping $250,000 a pair.
If they fit you nicely, you can buy the only other pair that cost just as much, called Golden.
Dussault Apparel Inc. hand-painted the jeans between each of 13 washes, adding depth and layers. But this isn’t what ups the cost. They are also made of 18 carat gold, diamonds and rubies.
$250,000 Jeans
The Whites by Dussault Apparel
Trend Themes
1. Luxury Fashion - Disruptive innovation opportunity: Create affordable luxury fashion by using innovative materials and techniques.
2. Handcrafted Apparel - Disruptive innovation opportunity: Develop automated processes that can mimic the craftsmanship of handmade apparel.
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Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate sustainable practices into the fashion industry to meet increasing consumer demand for ethical and eco-friendly products.
2. Jewelry - Disruptive innovation opportunity: Use alternative materials, such as lab-grown diamonds, to make high-quality jewelry more accessible and affordable.
3. Technology - Disruptive innovation opportunity: Develop smart textiles and wearable technology to revolutionize the fashion and apparel industry.