When it comes to dieting, there's a lot to take into account, however with 23andMe, consumers can get a greater understanding of what will and won't work for their specific body types.
As NBC News reports, "23andMe has genotyped more than 2 million customers to determine ancestry and genetic health risks," helping them to create balanced diets for themselves that will help to prevent specific health issues from arising sooner.
To use 23andMe, consumers simply order their saliva collection kit online, follow the instructions and spit in the provided tube, and then mail it back to the company's lab in the pre-paid package that comes with it. After about six to eight weeks, 23andMe sends a detailed report over email.
DNA-Based Eating Plans
23andMe Helps Users to Understand How Their Bodies Metabolize Ingredients
Trend Themes
1. Personalized Diets - 23andMe's DNA-based eating plans provide personalized diet recommendations based on users' genetic information.
2. Genetic Testing - The popularity of 23andMe's genotyping services highlights the growing trend of genetic testing for health and wellness purposes.
3. Preventive Healthcare - The use of genetic information to create balanced diets demonstrates a shift towards proactive healthcare and prevention of specific health issues.
Industry Implications
1. Genetic Testing - The genetic testing industry is seeing significant growth as more consumers seek to understand their genetic makeup and make informed health decisions.
2. Healthtech - HealthTech companies can explore opportunities to integrate genetic testing with personalized diet and wellness solutions for consumers.
3. Personalized Nutrition - The personalized nutrition industry can leverage DNA-based eating plans to offer tailored diet recommendations based on individuals' genetic profiles.