The Mod Pizza 2020 Salad Challenge is being run by the brand as an in-app promotion that will encourage consumers to practice healthier eating habits in the new year.
The promotion will take place over the course of January and February, and works by having patrons purchase a salad throughout January and being rewarded in the form of an entree-size salad in February. The promotion will be available for the first four salads purchased with redemptions available from February 1 to the 29, 2020.
The Mod Pizza 2020 Salad Challenge is only available as an in-app promotion, but can also be accessed by scanning the app when in-store to have it applicable towards the count. The complimentary salads can only be redeemed through the app.
Resolution-Focused App Promotions
The Mod Pizza 2020 Salad Challenge Encourages Healthy Eating
Trend Themes
1. In-app Promotions - Opportunity for businesses to engage and reward customers through in-app promotions.
2. Healthier Eating Habits - Opportunity to encourage consumers to adopt healthier eating habits through promotions and rewards.
3. App-based Loyalty Programs - Opportunity to utilize apps for loyalty programs and exclusive promotions.
Industry Implications
1. Restaurant Industry - Opportunity for restaurants to incentivize healthier eating habits and reward loyal customers.
2. Mobile App Industry - Opportunity for mobile app developers to create and optimize in-app promotions.
3. Health and Wellness Industry - Opportunity for health and wellness brands to collaborate with restaurants for promotional initiatives.