Great commercials make viewers wish purchasing the featured product will result in the scenarios portrayed in the advertisement, which is exactly why the 2012 Volkswagen Beetle 'High Five' ad is pure genius.
As a promo for the latest Beetle, the 2012 Volkswagen Beetle 'High Five' ditches the stunt-driving formula in favor of a more quirky approach. The clip starts with the driver who receives a high five from a stranger. As he cruises around the streets, more and more individuals continuously greet him in a friendly manner that's both mysterious and wonderfully strange at the same time. If this happened everyday, morning commutes in the car would be a lot less aggravating -- perhaps commuters would even be joyous by the time they pulled up in front of the office.
Hand Slap Drive-Bys
The 2012 Volkswagen Beetle 'High Five' Depicts Friendly Street Greetings
Trend Themes
1. Friendly Street Greetings - Opportunities exist for companies to create innovative and memorable marketing campaigns centered around friendly interactions between strangers in public spaces.
2. Quirky Approaches in Advertising - Businesses can stand out by forgoing standard advertising techniques and instead opting for more unconventional, humorous or off-kilter strategies.
3. Experience-based Advertising - Advancements in technology and social media make it possible for companies to create unique experiences for potential customers, rather than simply showcasing their products or services.
Industry Implications
1. Automotive - Automakers have the opportunity to use their products as a canvas for creating unique, memorable and lighthearted advertising campaigns.
2. Marketing and Advertising - Advertising agencies can explore non-traditional approaches to messaging and persona-building in order to differentiate their clients from competitors and attract new business.
3. Technology and Social Media - Companies in this industry can leverage the interconnectedness that social media provides to create immersive and engaging experiences that blur the lines between advertising and entertainment.