These new 19 Crimes canned wines are being launched by the Treasury Wine Estates brand as a lineup of libations perfect for consumers to try out in the UK this summer. The canned wines include the brand's popular Chardonnay and Rosé offerings in 187ml cans perfect for being enjoyed at home, out of the house in the park, at festivals and beyond. The new canned wine range is targeted towards making the brand's products even more approachable to combat against wine snobbery and bring about democratization in the industry.
Heard of Regional Marketing EMEA at Treasury Wine Estates Russel Kirkham commented on the 19 Crimes canned wines saying, "With our new canned wines, 19 Crimes proves that you don’t need a fancy bottle or the ‘right’ glass to enjoy great wine. Instead, drinkers should feel empowered to create their own set of rules for savouring wine — and not be afraid to break them," adds Russell. "Curiosity and adventure are at the heart of what we do at 19 Crimes. With our canned wine range and ‘The Whine List’, we empower wine lovers to forge their own path and discover the joy of wine on their terms."
Approachable Canned Wine Ranges
19 Crimes Canned Wines Come in Two Options Perfect for Anytime
Trend Themes
1. Portable Premium Beverages - With premium wines now available in convenient and portable cans, consumers can enjoy top-tier libations without the need for traditional glass bottles.
2. Democratization of Wine Consumption - By offering approachable canned wines, brands are breaking down barriers and making quality wine accessible to a broader audience, fostering inclusivity in wine culture.
3. Experiential Wine Drinking - Encouraging consumers to explore wine in diverse settings such as parks and festivals creates a more dynamic and adventurous experience.
Industry Implications
1. Alcoholic Beverages Industry - The launch of canned wines represents a shift towards more consumer-friendly and versatile wine options within the alcoholic beverages sector.
2. Outdoor Recreation Industry - Canned wines are ideal for outdoor activities and events, offering convenience and enhancing social experiences in nature.
3. Event Planning Industry - With compact and easy-to-transport wine cans, event planners can offer elegant beverage choices without the logistical challenges of traditional bottles.