10th Avenue Tea is introducing an all-new way for consumers to enjoy green tea matcha powder hot or cold with its convenient shaker bottle system. The product comes in a bottle with a shaker cap that can be twisted open to dispense the powder directly into a cup for drinking, with no spoon required for scooping.
These shakable green tea powders are offered in a number of flavors, including Mocha Mint, Chai Tea and Berry Herbal. One of the most standout products form 10th Avenue Tea is its 'Dirty Matcha,' which is a blend of instant coffee and matcha powder. As 10th Avenue Tea says: "We recommend adding 4-6 shakes of Dirty Matcha tea powder to your mug first and then add 1 cup of hot or cold water."
At the New Hope NEXTY Awards at Expo West 2017, 10th Avenue Tea was recognized for creating the Best New Packaging Innovation.
Shakeable Beverage Powders
10th Avenue Tea's 'Dirty Matcha' Blends Instant Coffee and Matcha
Trend Themes
1. Shakeable Beverage Powders - Opportunity for other beverage companies to explore shakeable powder options for their products to offer convenience and innovation to consumers.
2. Instant Beverages - Instant beverage mixes with unique blends or flavors, like Dirty Matcha with instant coffee and matcha powder, could disrupt the traditional beverage industry and offer new on-the-go options for consumers.
3. Convenient Packaging - Innovative packaging options, like the shaker bottle system used by 10th Avenue Tea, could be applied to other food and beverage products to offer a more convenient experience for consumers.
Industry Implications
1. Tea Industry - Opportunity for tea companies to explore new and unique flavor combinations and packaging innovations to appeal to a wider consumer base and stand out in the competitive market.
2. Coffee Industry - Opportunity for instant coffee companies to explore the addition of new flavors and blends like matcha powder to appeal to health-conscious consumers seeking convenient and unique options.
3. Food Packaging Industry - Opportunity for companies in the packaging industry to innovate and offer more convenient and user-friendly options, like shaker bottle systems, to food and beverage companies looking to improve their product experience for consumers.