With its '100-Year-Old Man Shares the Secret to Happiness' ad, Coca-Cola has yet again created a commercial that gets to the core of consumer emotion. The ad, which launched in the Philippines on Jan. 6, features a 100-year-old Filipino man, referred to as Lolo Mario, who takes a trip to see his newborn great granddaughter.
Throughout the '100-Year-Old Man Shares the Secret to Happiness' commercial, Lolo Mario narrates how blessed he is to have friends and family and how he has lived happily throughout his 100 years. Since time flies by so quickly, Mario advises, "Don't waste it on nonsense." He also goes on to say, "Happiness is your birthright. Your friends and family will help you find it." The ad ends with Mario sharing Coca-Cola with his family as they celebrate life and their loved ones.
Centenarian Bliss Campaigns
The Coca-Cola '100-Year-Old Man Shares the Secret to Happiness' Ad
Trend Themes
1. Emotional Advertising - Creating commercials that evoke strong emotional responses from consumers.
2. Intergenerational Marketing - Targeting multiple generations in advertising campaigns.
3. Family-centric Messaging - Promoting the importance of family bonds and relationships in marketing.
Industry Implications
1. Beverage - Opportunity for beverage companies to create ads that resonate emotionally with consumers.
2. Advertising - Opportunity for advertising agencies to develop intergenerational marketing strategies.
3. Food and Beverage - Opportunity for food and beverage companies to incorporate family-centric messaging into their marketing campaigns.