BACARDÍ's new 1-Meter Plus is a new social distancing lens for Snapchat that was developed to help bar-goers navigate the new rules around returning to physical gathering spaces. The #SociableDistancing Snapchat lens relies on augmented reality to show the distance between a user and their friends as they gather in person. The simple tool is a quick guide for social distancing, as it virtually transports compliant individuals to a tropical setting with sunglasses, palm trees and music.
While there are slow reopening plans are in place to ease businesses out of lockdown, many places are reversing their reopening orders to make sure safe operations are possible. To help people as they adjust to new sets of rules, social distancing apps and other tech tools are being created to help people navigate the return to bars, restaurants and live entertainment venues.
AR Social Distancing Lenses
BACARDÍ's 1-Meter Plus Lens Supports Safe Experiences at the Bar
Trend Themes
1. Social Distancing Apps - Opportunity for app developers to create innovative tools that help people navigate new social distancing rules in various settings.
2. Augmented Reality (AR) Tools - Potential for the development of AR tools that provide real-time visualizations and guidance to ensure adherence to social distancing guidelines.
3. Tech Tools for Safe Gatherings - Opportunity to create technology-based solutions that assist individuals in safely returning to bars, restaurants, and live entertainment venues.
Industry Implications
1. App Development - App developers can capitalize on the need for innovative social distancing apps that help people navigate various physical gathering spaces.
2. Augmented Reality (AR) - AR industry can leverage the demand for AR tools that provide real-time visualizations and guidance for social distancing in different settings.
3. Technology for Hospitality Industry - Opportunity for technology companies to develop tools and solutions that aid the safe reopening of bars, restaurants, and live entertainment venues.