I read a Kate Hudson quote about her punching co-star Anne Hathaway with a diamond ring, and it reeled me back to a story we featured on Trend Hunter on the "Killer Engagement" ring that doubles as a weapon. Good thing Kate didn’t have one of those…
"We were really tired, and I had this big rock on my finger ... I whacked Annie in the face so hard," Kate Hudson said.
"She was like: No, no, keep going because she was so into it ... Two hours later, she’s sitting in the back of a car with an ice pack on her face. I was so bad. I really clocked her."
Below is a cluster inspired by Kate Hudson’s surprising choice of weapon, a collection of innovations that aren’t what they first seem to be.
20 Innovations That Aren't What They Seem

19
Diamond Defender
Killer Engagement Ring

18
Urban Camoflouge
Vending Machine Disguise

17
Chocolate Laptop (Part II)
Swiss Post Marketing Campaign
16
Hidden Slip-Ons Inside Sneakers
2-in-1 Shoes by Nat-2
15
The Lettuce Safe
14
Camouflaged Public Art
Los Angeles' Disguised Utility Boxes
13
Street Artist Disguises
D*Face As A Council Worker
12
Popsicles With Hidden Prizes
Frozen iPods
11
Pepperface Edition Palm Defender
Stylish Defense Spray For Women
10
Weapons in Disguise
Lipstick Stun Gun
9
iDisguise
Disguise Your Ipod Nano as a Candy
8
Stun Gun Disguised As Phone
The Immobilizer
7
Hidden Humidor
Assouline's "Havana"
6
Hidden Patio Furniture
Spaceless Stows Under Your Deck
5
Transformer Seafood
These Crustaceans Aren't What They Seem
4
Hidden Speakers
Sonic Impact Speaker Plays Music Through Your Plants
3
Portable Micro Safes
Sneaky Spy Coins Show the Hidden Value of Money
2
Candle with Hidden Storage
'Hold' Tealight Lantern by Sagaform
1
Seats with Hidden Drawers
The Moheli Chair
Related Ideas
Cat-Inspired Luxury Accessories
Hello Kitty and Kate Space Join on a Special Capsule
Oversized Key Ring-Shaped Purses
The Key Ring Purse by Nik + Kort is Playful and Functional
Creative Ad Responses
Kiehl’s Response to Censorship Embraces Bold Creativity
Pop Star-Approved Valentine's Campaigns
Kate Spade X Madison Beer Team Up for Valentine's Day
Posh Pill-Shaped Smartphones
The Nokia Infinity Pro Concept Has an Elegant Form and Function
One-Of-A-Kind Engagement Rings
Ma Folie Takes Personalization to the Next Level
Seventies-Inspired Apparel Collections
Kate Moss X Zara Release a Glamorous Capsule Collection
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Luxurious Smart Rings
Ultrahuman Debuts its 'Rare' Ring at CES 2025
Enchanting Classic-Animation-Inspired Jewelry
Girls Crew Features Collections for Various Fandoms
Blingy Bespoke Headphones
Nadine Ghosn Unites with Bose to Design Athlete-Inspired Headphones
AI-Powered Dating Advice Apps
The 'Pookie Tool' App Supports the Dating Needs of Gen Z
Women-Empowering Jewelry Campaigns
Verlas Debuts the Shine in Your Shape Campaign for Women's Day
Projector-Embedded Rugged Smartphones
Oukitel Debuted Its Revolutionary WP100 Titan at CES 2025
Y2K Jewelry Collabs
Claire's x Sliving Brings Paris Hilton's Style to a New Generation
Humorous Menswear Ads
Men’s Wearhouse Goes Full Funny with its 'Love the Way You Look' Campaign
Timeless Mocha-Mousse-Inspired Rings
Cove Fine Jewelry Spotlights its Signature 'Cove Ring'
Celebrity-Inspired Cartoon Heels
Katy Perry Teams Up with Hello Kitty for a New Footwear Capsule
Dazzling Jeweler Timepiece Ranges
The Latest Tiffany & Co. Watch Range Features Four Styles
Manicure-Safe Soda Can Accessories
Pepsi Presents the Pepsi Ring to Open Cans
Iconic Jewelry Cuff Designs
TIFFANY & CO. Unveils the Elsa Peretti Bone Collection
Thematic Super-Villain-Inspired Makeup Campaigns
NYX Launches the 'Who Stole Halloween?' Campaign
Celebrity-Designed High-End Jewelry Lines
Pharrell Williams Designs the New Tiffany Titan Pieces
Pocketable Handheld Devices
'Cake' is a Case That Transforms Apple Watches into Pocketable Devices
Exquisitely Artistic Vase Collections
Hering Berlin Taps Pierce Brosnan for 'So Many Dreams'
Skincare-Themed Comedy Shows
Thayers x UpDating Bring Dating Comedy to NYC This Valentine’s
Actress-Supported High Jewelry Campaigns
The Christian Dior 2025 Ad Spotlights Charlize Theron
Beauty Hack-Inspired Campaigns
Vaseline Launched 'Vaseline World' Based on Social Media Content
Candy-Inspired Capsule Collections
M&M’s x Kate Spade New York Launched Fun Styles for Gen Z
Luxe Golf-Inspired Accessories
Ring Concierge x Malbon Present an Exclusive Fine Jewelry Capsule
Wearable AI Smart Rings
The WIZPR RING Can Control a Smart Home Without the Need for a Remote
Opulent Condiment Crossbody Bags
Kate Spade New York Debuts a Ketchup-Inspired Capsule with Heinz
Streaming Series Games
Netflix Stories Invites Viewers to Participate in Their Own Adventures
Pro-Aging Campaigns
Oura Challenges Cultural Perceptions with 'Give Us the Finger'
Product Review-Centered Campaigns
Kitchenaid's 'Love the Racks' Campaign Was Written by a Customer
Bridal-Inspired Jewelry Collections
Astrid & Miyu’s 'Future Heirlooms' Offers a Modern Take
Artfully Functional Home Accessories
Ilan Rubin Introduces the New ilan Collection of Decor
Sneaker Tag-Inspired Car Keys
Nissan's Kicks Key Merges Auto Technology with Streetwear Culture
France-Inspired High Jewelry Collections
Louis Vuitton Launches Awakened Hands, Awakened Minds
80s-Style Actress-Approved Activewear
The Latest Old Navy Active Campaign Stars Lindsay Lohan
Exclusive Performance Eyewear Capsule
100 Thieves and Oakley Join Forces on an Eyewear Collection
Drug-Themed April Fool's Gags
Innocean Berlin's Glory Over Pain Corporation Campaign is Satirical
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Indestructible Silver-Infused Sponges
The Infinity Sponge is Heat-Resistant and Cut-Resistant
Reimagined Luxury Jewelry Collections
Tiffany & Co. Debuts the Bird on a Pearl Capsule
Beauty Innovation Contests
Estée Lauder Launches The Catalysts Program
Accessible Titanium Smart Rings
The 'Y-RING' Supports Health Monitoring, Gesture Control and More
Recycled Metal Jewellery
Reformation X Clair Waight Keller Create a Limited-Edition Collection
Bird Feather-Inspired Boots
Rick Owens’ 'Kiss Boots' Mimics Feathers with Laser-Cut Leather
Empowering Jewelry Designs
CONQUERing Recently Debuted the Meaningful EmpowHER Design
Jewelry-Revealing Rock Candies
MSCHF is Releasing a Diamond-Encased Candy Ring Called 'Rock Candy'
Elegantly Timeless Jewelry Essentials
Hey Harper Shines a Spotlight on its Standout Essentials
Personalized Luxury Eyewear
DITA Launches Diamond-Customizable Frame Collection
Timeless Statement Frames
Frances Valentine X Caddis Eyewear Unveil Bold, Collaborative Glasses
Retail-Based Pop-Star Takeovers
H&M and Charli xcx Host a Surprise Event at Times Square
Fashion-Branded Press-On Nails
The imPRESS x Kate Spade Collection is Limited-Edition
Rom-Com Dating App Campaigns
Tinder's It Starts With a Swipe Reimagines Meet Cutes
Movie-Musical Skincare Collabs
The Wicked x Beekman 1802 Collection Celebrates Duality
Playful Hotel Campaigns
BWH Hotels Launches a Campaign to Reclaim Stolen Treasures
Charming Full-Rang Neat Knives
HARNDS Presents the Compact HK2024 Eggplant Knife
Celebrity Hot Sauce Ads
Frank's RedHot Partners with Paris Hilton for Crystal-Studded Ad
Actress-Approved Brand Campaigns
Michelle Monaghan X U Beauty Unveil 'Meet U in Your Moment'
Neighborhood-Inspired Campaigns
Kotn's F/W 2024 Collection is Released with a Witty Short-Film
Studded Belt-Made Dynamic Jackets
Mattias Gollin Introduces the Dynamic Replica Suit
Spoof Sparkling Water Cans
Liquid Death's Can of Art Pokes Fun at a Controversial Work of Art
Customizable Ring Designs
Slate & Tell’s Toi et Moi Rings Can Be Personalized and Gifted
Sleek Smartphone-Inspired Flashlights
The Conceptual 'WHITT' Flashlight by Sihyun Choi is Compact
Modern-Tinged Classic Cookware
Staub Joins Buster + Punch on a New Collection of Cookware
Plant-Mined Metal Rings
Karoline Healy Creates H2ERǴ Rings Using Phytomining Technology
Natural Diamond Campaigns
Worth the Wait by De Beers and Signet Targets Zillennial Couples
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Smart Heart-Shaped Pendants
The Bond Heart Necklace Stores and Uploads Heartbeats
Artful Bandage Collections
The Met x BAND-AID Collaboration Shares Exclusive First-Aid Products
Luxe Tennis-Inspired Jewelry
Zales and Prince Collaborate on Diamond-Studded Tennis Accessories
Theatircally Filmic Champagne Campaigns
Piper-Heidsieck Debuts its 'Twist the Script' Campaign
Multipurpose Beauty Booster Campaigns
The Many-Trick Pony Features a Horse Voiced by Rebecca Black
Nighttime Cosmetic Campaigns
The Estée Lauder Night Night Club Campaign Stars Nicole Richie
Movie-Goer-Inspired Soda Campaigns
Evolution Fresh Introduced its 'Fresh Twist on Soda' Campaign
Canadian Creator-Approved Campaigns
The Hacksmith and Mentos Launch a Fizz-Powered Innovation
Personalized Health Gadgets
Bevel Launched a New Product That Leverages Data from Wearable Devices
Jewelry-Centric Coffee-Table Books
Solange Azagury-Partridge's Book Tells Her Dazzling Story
Glowing Neon Hair Collaborations
Hally Hair's Collaboration with Sour Patch Kids Glows in the Dark
Empowering Fashion Campaigns
Coach's Spring 2025 Campaign Celebrates Personal Time Management
Exquisite High Jewelry Campaigns
Boucheron's New Campaign Film Was Directed by Claire Choisne
Ketchup Sauce Packet Jackets
Heinz Shows Up to a Man Named Heinz's Wedding in a Unique Jacket
Untamed Nature-Inspired Jewelry Designs
Boucheron’s Untamed Nature High Jewelry Line is Exquisite
Sensibly Sharp Elevated Knives
Grovemade Presents a New Task Knife with Improvements
Tattoo-Inspired Joint Blemish Patches
Starface & Heaven by Marc Jacobs Launch the Tattoo Compact
Celebrity-Approved Luggage Lines
The Samsonite x Sarah Jessica Parker Collab is Chic & Practical
Sustainably Luxe Face Oils
Nakie Coquette Offers Retro-Inspired Beauty Products
High-Fashion Press-On Nails
Prabal Gurung x KISS Brings Runway Style to Everyday Looks
Scream Queen Skincare Campaigns
philosophy and Sarah Michelle Gellar Partnered for a Retinol Ad
Sustainable Talisman Jewelry
The Pyrrha x Wicked Jewelry Collection Celebrates the Film's Themes
Actor-Supported High Jewelry Campaigns
BULGARI Debuts Zendaya & Anne Hathaway for Eternally Reborn
Proposal Ring Box Puzzles
LEGO Introduces a Ring Box Set to Fit a Ring Inside
Onion Ring Proposals
Red Robin Wants Couples to Come Together with Its Towering Onion Rings
Faux Reality Drama Campaigns
Maybelline New York's Primer Donnas Stars Ariana Madix
Fashion-Forward Beauty Collabs
Smashbox X Ilka Unveil a Dazzling Beauty-Fashion Collaboration
Pop-Up Radio Stations
Bridget Jones Radio Supports the Launch of a New Romantic Comedy
Music Icon-Supported AI Campaigns
Music Stars Spotlight Workday's AI-Powered Enterprise Solutions
Coffin-Shaped Engagement Rings
StarlandUS Makes Uniquely Shaped Gems for Younger Generations
Emotion-Driven Cider Campaigns
Angry Orchard's Latest Campaign Subverts Anger-Inducing Moments
Empowered Makeup Campaigns
Charlotte Tilbury Pillow Talk Beauty Soulmates is Star-Studded
Branded Short Talk Shows
Progressive’s Dr. Rick Appeared as a Guest on Hot Ones
Limited-Time Branded Beauty Collaborations
Townhouse Joins Forces with Kate Somerville
Vintage Icon-Themed Accessories
Susan Kare Launches 32 New Mac Icons as Jewelry and Key Caps
Meaningful Jewelry Gifts
Bluboho X Fashionista Introduce a Timeless Gift for Your Future Self
Diamond Jewelry Holiday Campaigns
Ritani Has Launched a National Television Campaign
Holiday Movie Makeup Collections
The NYX Professional Makeup Home Alone Collection is Expansive
Modern Wedding-Inspired Campaigns
Patrick Schwarzenegger Stars in SKIMS' Wedding Shop Campaign
Collaboration Retailer Pocket Knives
The James Brand Huckberry Edition Chapter 2 is Sleek
No-Nonsense Haircare Campaigns
The No Gimmicks Campaign by LolaVie Focuses on Proven Products
Book-Shaped Toolkits
The Hot Girl Toolkit by Mandy Supplies Women with Seven Must-Have Tools
Cat-Starred Watch Campaigns
Hublot Taps Karl Lagerfeld's Choupette for the Big Bang Watch Ad
Empowerment Beauty Kit Launches
Wanessa Moura's New Release Features an Anti-Rape Whistle
Intricate Bridal Designs
Heli Kalkstein's the 'Reverie' Bridal Collection is Stunning and Luxe
Hybrid Health-Focused Wearables
Boat's New Ring Delivers Comprehensive Insights on Body Functions
Indian Actress-Starring Hotel Spots
Deepika Padukone Stars in Hilton's Ambition Meets Hospitality
Athlete-Backed Stigma-Addressing Campaigns
U by Kotex Partners with Anna Leigh Waters
Artist-Collaborative Travel Accessories
Jaden Smith and Harper Collective Join on a New Capsule
Sci-Fi-Inspired Kitchenware Commercials
HexClad Has Announced Its First Super Bowl Commercial
Aviation-Inspired Pendants
Concierge Diamonds Unveils Its Limited-Edition Diamond Pilot's Pendant
Fashion-Forward Tennis Sweaters
L’Oeuf Poché Offers Chic Modern Activewear
Whimsically Witchy Cosmetic Collections
The KISS Wicked Collection is Limited-Edition
No-Nonsense Grooming Campaigns
The Rock Face Makes Scents Campaign Pokes Fun at Marketing Cliches
Simplistic Dynamic Game Experiences
Joelle Tindall Created the Unique Touch Egg Game
Targeted Relief Patches
Kinfield's Relief Patches Protect Bug-Bitten Skin and Support Healing
Witty Plushie Toys
Punchkins are 'Punny' Collectibles with 3D Details
Singer-Collaborative Kitchen Pans
Lodge Cast Iron Creates the Please Don't Take My Pan Collection
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Designer-Led Kids Clothing Collections
The Kristin Ellen Hockman x Edgehill Collection is Chic
Country Star Lipstick Lines
Dolly Parton's 'Heaven's Kiss' Lipstick Capsule Comes with Four Shades
Resilience-Focused Children's Books
Savvy Suzanna Inspires Young Entrepreneurs with Creativity
Satirical Feminist-Forward Ads
A Spotlight on Underpaid Women Shakes Up Belgium’s Employee Day
Celebrity-Fronted Timepiece Campaigns
Longines Unveils Its Latest Mini DolceVita Timepiece
Creative Frustration Outlets
Punch Your Client Is A Satirical Game For Creative Professionals
Non-Fiction Summaries Tools
With Honkist, Users Can Grasp Key Ideas with Non-Fiction Summaries
Modern Family Home Renovations
Ania Dunlop Took Charge of the Westchester Family Home Upgrade
Handcrafted Flower Crown Collections
Katice Ramirez Debuts the Illuminating Darkness Collection
Artful Bright Glass Vessels
Jess Humphrey Designs the Get Your Rocks Off, Honey Series