The WOOYOUNGMI Spring/Summer 2013 Campaign Shows Collaged Mosaics
Jana Pijak — March 6, 2013 — Fashion
References: wooyoungmi & fuckingyoung.es
THE WOOYOUNGMI Spring/Summer 2013 ad campaign takes on a sculptural aesthetic that appears to be collaged with countless image pieces that are square shaped. The collaged advertorial spread marks the label's latest collaboration with Seoul based artist Osang Gwon.
Known for his intricate works, Osang Gwon has created two impressive photo-collaged sculptures entitled “Aztec Pattern” and “Nuages Pattern”. The pieces depict two male models who sport vibrant suited pieces from the WOOYOUNGMI Spring/Summer 2013 menswear line.
The realistic and life-sized sculptures are lensed in-studio playing with one's perception and providing an intriguing marketing strategy for the edgy fashion label. Though this campaign appears digitally altered at first glance, one soon realizes that its collaged characters are not living models but fabricated sculptures.
Known for his intricate works, Osang Gwon has created two impressive photo-collaged sculptures entitled “Aztec Pattern” and “Nuages Pattern”. The pieces depict two male models who sport vibrant suited pieces from the WOOYOUNGMI Spring/Summer 2013 menswear line.
The realistic and life-sized sculptures are lensed in-studio playing with one's perception and providing an intriguing marketing strategy for the edgy fashion label. Though this campaign appears digitally altered at first glance, one soon realizes that its collaged characters are not living models but fabricated sculptures.
Trend Themes
1. Sculptural Advertising - The use of sculptural elements in advertising campaigns can capture attention and create a unique brand identity.
2. Collage Art - The use of collaged images in ad campaigns lends a visually striking and creative aesthetic.
3. Artistic Collaborations - Collaborating with artists can bring a fresh perspective and creative edge to advertising campaigns.
Industry Implications
1. Fashion - Fashion brands can incorporate sculptural and collaged elements into their ad campaigns to create a visually captivating and unique brand image.
2. Art - Artists and art galleries can explore collaborations with fashion brands to create innovative and visually captivating ad campaigns.
3. Advertising - Advertising agencies can leverage sculptural and collage techniques to create visually stunning and attention-grabbing campaigns for their clients.
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