Jana Pijak
SVP of Insights & Content
Toronto, Ontario · Member since Sep 2011
16.5KPublished Articles
23.2MArticle Views
Jana Pijak is SVP of Insights & Content at Trend Hunter, where she leads research-driven storytelling and editorial strategy, including deep-dive research and the Annual Trend Intelligence Report. Over her career, she has published more than 16,000 articles generating over 20 million views. Her interests span beauty, consumer behavior, popular culture and the broader cultural shifts shaping what’s next.
Featured Ideas
TV Show Soundtrack Toys
Yoto Launches the KPop Demon Hunters Soundtrack CardScreen-Free Entertainment — Parents increasingly seek screen-free alternatives, prompting innovations that center around audio and tactile experiences like Yoto's KPop Demon Hunters soundtrack card.
Future Festival Black Friday Offer
Preregister Now for Our Exclusive 3-For-1 Flash SaleLimited-Time Sales Events — Flash sales like the 3-for-1 offer create a sense of urgency and exclusivity, disrupting traditional ticketing strategies by boosting early commitment.
Large Format Tablets
KTC's 25‑Inch Android Display Features a Built‑In Stand And Android 14Home Entertainment Evolution — The integration of large-format Android tablets as multimedia hubs in homes represents a shift in home entertainment, blending traditional computing with novel, immersive experiences.
Full-Scope Online Surveys
SURVEY FAST™ Empowers Innovation & Marketing Teams with Custom ResearchData-Driven Decision Making — Brands can optimize their innovation strategies by utilizing precise targeting and data analysis methods, leading to more informed and confident business decisions.
Functional All-Weather Footwear
This SOREL Ambler Waterproof Clog Marries Comfort and PerformanceWeatherproof Everyday Footwear — Hybrid shoe designs are blurring the line between technical outdoor gear and daily wardrobe staples, creating space for performance features in casual silhouettes.
Next-Gen Instant Camera Upgrades
FUJIFILM's instax mini 13™ is Compatible With Fun AccessoriesHybrid Analog-Digital Imaging — The blending of instant film tactile output with app-driven organization and sharing creates opportunities for new products that merge physical prints with cloud-native experiences.
Hotel-Led Admin Night Events
Omni Boston Hotel at the Seaport Launches a New Event at KestraSocial Productivity Gatherings — The emergence of social productivity gatherings like Admin Nights highlights a shift towards blending work with leisure in communal settings.
Slim Integrated Power Banks
Ugreen's P5 Is A 10,000mAh Power BankIntegrated-Cable Charging — Built-in cables reduce accessory clutter while creating room for durable, all-in-one portable power designs that simplify everyday device charging.
Mini Lip Balm Trios
Summer Fridays' The Sweet Summer Minis Set is Available at SephoraMiniature Beauty Formats — Smaller, collectible product sets are redefining purchase frequency and giftability by turning essentials into impulse-friendly, shareable items.
SPOOKY Fast-Food Menus
Jack in the Box's Debuts a Simpsons Treehouse of Horror MenuHorror-Themed Fast Food — Seasonal menu drops anchored in spooky flavors and limited-time formats create room for brands to turn holidays into high-visibility dining events.
Silicon-Backed Foldables
Honor Magic V6 Debuts With Silicon-Carbon Blade BatteryMotorsport-Grade Materials In Consumer Devices — Integration of racing-derived composites and coatings into smartphones creates opportunities for consumer products that combine high strength with reduced weight and premium durability.
Weather-Resistant Performance Jackets
Patagonia's Men’s Nano Puff® Jacket is Lightweight & DurableSustainable Performance Apparel — The use of 100% postconsumer recycled polyester in performance clothing presents opportunities for brands to capture environmentally conscious consumers seeking sustainable alternatives.Author Categories
Hybrid Lip Color Formulas
Multisensory Sauna Experiences
British Craftsmanship Menswear
Repairing Exosome Moisturizers
Ornate Tapestry Outerwear
Convenient Pull-Apart Breads
Seasonal Entertainment Venue Menus
Bold Holiday Fragrance Sets
Chocolate-Mint Holiday Coffees
Overnight Lip Mask Rituals
Hair Fragrance Gift Sets
Archive-Inspired Wardrobe Pieces
Jewelry Advent Calendars
Curated Home Goods
Chocolate-Toned Football Cleats
Soft-Center Fruit Candies
Marshmallow Body Care Sets
Rejuvenating Luminosity Serums
Rich Body Oil Formats
Shower Filtration Kits
Lip Balm Holiday Sets
Weather-Proof Footwear Collaborations
Brazilian Peanut Snacks
Makeup Artist Jewelry Collaborations
Fruit-Inspired Cleaning Tools
Spooky Streaming Content Hubs
Celebrity Stylist Beauty Campaigns
Soothing Sensitive Skin Serums
Scratch-Resistant Watch Cases
On-Stem Controlled Wireless Earbuds
Slim Integrated Power Banks
Shoppable Community Catwalk Events
AI Conversational Trading Assistants
Multi-Format Vegetable Fragrance Lines
Family-Friendly Flavored Toothpastes
