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Fashion Trends

Constantly evolving through designer inspirations and consumer input, modern fashion continues to reinvent itself through innovations and designs that break traditional boundaries. Highlighting developments in beauty products, DIY clothing and futuristic apparel, Trend Hunter’s fashion category has all the latest on what’s hot at the moment when it comes to fashion developments.
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Ultra-Distance Runner Trail Shoes
Ultra-Distance Runner Trail Shoes
The Norda 001 RZ Magma Was Developed with Ray Zahab
The Norda 001 RZ Magma trail running shoes were developed in collaboration with ultra-distance runner Ray Zahab to ensure they are ready to go the distance in even the most demanding environments.... MORE
Acne-Safe Haircare
Acne-Safe Haircare
CLEARSTEM Skincare's Hydrating Hair Care is Non-Comedogenic
Consumers with acne-prone skin heavily invest in specialized skincare products for support yet often overlook the potential impact of hair products that may be exacerbating breakouts—CLEARSTEM... MORE
Contemporary Ramadan Collections
Contemporary Ramadan Collections
Trendyol is Celebrating Ramadan with a New 105-Piece Collection
Trendyol is celebrating Ramadan with a new womenswear collection featuring stylish options for modest individuals. This exquisite collection is an exclusive creation of Trendyol’s in-house... MORE
Instantly Illuminating Moisturizers
Instantly Illuminating Moisturizers
The Banana Bright+ Instant Glow Moisturizer Simplifies Prep
The Banana Bright+ Instant Glow Moisturizer is the newest addition to OLEHENRIKSEN’s Truth Collection and it’s an instantly illuminating solution for one-step makeup prep. This... MORE
Crystal-Covered Baseball Caps
Crystal-Covered Baseball Caps
The ‘47 Brand x Swarovski x New York Yankees Hat is MLB-Approved
The ‘47 Brand x Swarovski x New York Yankees hat has been created in collaboration between the various brands as a dazzling accessory perfect for avid fans to don this spring. The hat features the... MORE
Playfully Tactical Timepieces
Playfully Tactical Timepieces
The ADPT Series 1 Dual Time Watch Has a Titanium Case
The ADPT Series 1 Dual Time watch has been created in collaboration with the BOLDR Supply Co. as a decidedly playful accessory that’s engineered to provide outdoorsy individuals with... MORE
Maximalist Technical Training Sneakers
Maximalist Technical Training Sneakers
On Presents the Cloudmaster Hyper Sneaker Model
On presents the latest Cloudmonster sneaker to join its roster in the form of the impressive Cloudmonster Hyper silhouette. It draws some elements from the predecessor and this includes the CloudTec... MORE
Patterned Monochormatic Skate Sneakers
Patterned Monochormatic Skate Sneakers
COMME des GARÇONS GIRL Presents New Skate Shoes
The COMME des GARÇONS GIRL brand is a sub-label of the fashion imprint and its latest endeavor is designed alongside Vans from a sporty angle. The duo presents printed Van sneaker models that are... MORE
Recyclable Bodycare Refills
Recyclable Bodycare Refills
Yves Rocher's Bain de Nature Line Now Has Fully Recyclable Eco-Refills
Yves Rocher’s Bain de Nature bodycare line is now supported by fully recyclable eco-refills that use four times less plastic than its standard 400ml bottle. This is a significant... MORE
Medical Aesthetic Skincare
Medical Aesthetic Skincare
SkinBetter Science Shares Cutting-Edge Proprietary Tech
SkinBetter Science is a new medical aesthetic skincare brand launched by L’Oréal Canada and it makes cutting-edge proprietary technologies, backed by rigorous clinical studies, accessible to... MORE
Buckthorn Treatment
Skincare brands turn to sea buckthorn oil as a natural moisturizer for Gen Z
Trend - Skincare brands are releasing moisturizing creams, lotions, and elixirs made with sea buckthorn oil. This is a natural ingredient derived from the sea buckthorn plant. The ingredient is said to heal and moisturize skin with omega fatty acids, antioxidants, and vitamins ---without requiring preservatives.

Insight - Younger Millennials and Gen Z consumers are more drawn to natural, chemical-free self-care products. Additionally, the percentage of Gen Z consumers who engage in daily skincare regiments is higher than in previous generations. When selecting products, these younger consumers favor those fit for sensitive skin and will pay a premium over heavily processed chemical-based products. Skincare brands are now integrating more natural ingredients, such as buckthorn oils, to appease demand.
Workshop Question - How can your brand incorporate natural alternatives to processed ingredients to better appeal to the younger generation of consumers?
5.4
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Popularity
Activity
Freshness
Patterns
Megatrends
Smoothing Hair Care Duos
Smoothing Hair Care Duos
Moroccanoil's Frizz Control Shampoo & Conditioner Eliminate Fly-Aways
Moroccanoil’s latest launch, the Frizz Control Shampoo & Conditioner, is set to revolutionize haircare by promising to tame frizz and flyaways while maintaining the curls’ weightless... MORE
Premium Turkish Towels
Premium Turkish Towels
b, half-moon's Everyday Towel is a Compact Solution for Active Lifestyles
The “everyday towel” from b, half-moon lives up to its name and goes beyond. This versatile, lightweight towel is crafted from long, natural cotton fibers, offering exceptional... MORE
Premium Fashion-Forward Slippers
Premium Fashion-Forward Slippers
Mave & Chez Pioneering Luxurious Comfort Footwear for Women
Toronto’s Mave & Chez, a brainchild of lifelong business partners Dani Kagan and Victoria Mashman, is revolutionizing women’s comfort footwear with their luxuriously engineered... MORE
Mineral SPF Primers
Mineral SPF Primers
Supergoop!'s Mineral Unseen Sunscreen is a Cloud-Like Lotion
Mineral sunscreens are notorious for their thick consistency and leaving a noticeable residue on the skin, and Supergoop!‘s newest formula, Mineral Unseen Sunscreen SPF 40, tackles these pain... MORE
Upcycled Vintage Garments
Upcycled Vintage Garments
Beyond Retro Taps AllSaints Founder Stuart Trevor for a New Capsule
Vintage clothing retailer Beyond Retro has revealed an exclusive upcycled collection in collaboration with AllSaints founder Stuart Trevor. The collection showcases a diverse range of upcycled pieces,... MORE
Anti-Irritation Retinol Skincare
Anti-Irritation Retinol Skincare
First Aid Beauty's New Retinol Line Features Two Firming Products
First Aid Beauty’s new retinol product range includes the 0.3% Retinol Complex Serum with Peptides and Retinol Eye Cream with Squalane + Ceramides. Both tackle aging concerns and help to... MORE
Ultra-Light Outdoor Footwear
Ultra-Light Outdoor Footwear
Footwear Brand Korkers Unveils the Wade Lite™ Wading Boot Collection
Korkers introduces the Wade Lite™ Wading Boot Collection, designed for consumers who need outdoor footwear that allows them to be quick on their feet. Spotlighting the new Chrome Lite™ BOA and... MORE
Plastic-Free Personal Care Products
Plastic-Free Personal Care Products
Community Goods Touts Eco-Friendly Solutions and Packaging
The Community Goods personal care brand is a sustainability-focused lineup of products for consumers to incorporate into their grooming routine that are eco-friendly from all angles. The brand... MORE
Multitasking Body Serums
Multitasking Body Serums
An Award-Winning Facial Retinol Inspired the Body Reform Treatment Serum
Shani Darden’s award-winning Retinol Reform inspired the creation of the Body Reform Treatment Serum, which brings effective firming skincare solutions below the neck. The intent behind this... MORE
Multi-Tasking Agave Cosmetics
Multi-Tasking Agave Cosmetics
ORTEGA's Agave Glow Adds a Flush of Color to the Lips and Cheeks
Beauty brand ORTEGA by celebrity makeup artist Etienne Ortega launched four pigment-rich products infused with Blue Agave from his native Mexico, including the Agave Glow Color Stick. This multi-... MORE
Blue Agave Lip Oils
Blue Agave Lip Oils
ORTEGA's Blu Nectar Lip Oil Boasts a Sensorial Jelly Formula
Lip oils have become immensely popular in the beauty industry due to their abundant hydrating properties and comforting texture, and ORTEGA’s Blu Nectar Lip Oil shares a unique formula for... MORE
Brazilian-Inspired Sunscreens
Brazilian-Inspired Sunscreens
The Radiance SPF 50 Collection Offers Three Formats & Finishes
Brazilian-inspired beauty brand Sol de Janeiro introduced its Rio Radiance SPF 50 Sunscreen Collection with three versatile formats and finishes to ensure everyone is well-protected under the sun.... MORE
Light Luminous Concealers
Light Luminous Concealers
Sephora's Best Skin Ever Multi-Use Hydrating Glow Concealer Lasts 12 Hrs
The Sephora Collection Best Skin Ever Multi-Use Hydrating Glow Concealer helps users achieve more radiant and hydrated skin. This lightweight formula corrects, conceals, and brightens under eyes,... MORE
Soothing Acid-Based Cleansers
Soothing Acid-Based Cleansers
Peace Out Launches its First Cleanser Product for Acne-Prone Skin
Peace Out launches a new cleanser for consumers struggling with acne and breakouts. Dubbed ‘Acne-Gel Cleanser,’ this product is formulated with 2% salicylic acid, maltobionic acid,... MORE
15 Refreshing Watermelon-Inspired Products
15 Refreshing Watermelon-Inspired Products
From Tea-Based Energy Shots to Sour Beverage Syrups
As summer is approaching, many are looking toward embracing familiar energizing ingredients and watermelon-inspired product lines have always offered a refreshing experience that is ideal for the... MORE