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Exclusive Lunar New Year Runners

Clean the Sky - Positive Eco Trends & Breakthroughs

The On Cloudmonster LNY Model is Festive and Ultra-Comfortable

— January 24, 2024 — Fashion
Celebrate the Lunar New Year with the exclusive launch of On Cloudmonster LNY, a limited edition shoe that embodies both performance and the festive spirit of the Year of the Dragon.

The Cloudmonster features a soft sockliner and upper for unparalleled comfort, ensuring a plush feel and extra support for runners. The shoe's Radical rocker shape facilitates effortless forward momentum, while the Helion™ superfoam guarantees super-soft landings. It also showcases the brand's CloudTec® technology for a big rebound sensation.

Available in two colorways -- White Indigo and Ivory Ruby -- the On Cloudmonster LNY boasts simple dragon detailing in Chinese characters. The sneaker marries style with a practical, runner-friendly design and is now available for purchase for a limited time on the brand's website.
Trend Themes
1. Limited Edition Shoes - The exclusive launch of On Cloudmonster LNY showcases the trend of limited edition footwear, appealing to collectors and enthusiasts.
2. Festive Footwear - On Cloudmonster LNY embodies the trend of incorporating cultural festivities into product design, creating a unique and celebratory experience for consumers.
3. Comfortable Performance Shoes - The On Cloudmonster LNY with its soft sockliner and CloudTec® technology exemplifies the trend of combining performance and comfort in athletic footwear.
Industry Implications
1. Footwear - The exclusive launch of On Cloudmonster LNY highlights the disruptive innovation opportunities in the footwear industry, catering to niche markets and creating buzz through limited edition releases.
2. Fashion - The On Cloudmonster LNY's incorporation of festive design elements aligns with the trend of incorporating cultural elements into fashion, offering unique and culturally relevant products to consumers.
3. Sports and Athletics - The On Cloudmonster LNY's combination of comfort and performance showcases the disruptive innovation opportunities in the sports and athletics industry, meeting the demand for high-quality footwear that enhances athletic performance.
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