Lands' End's School Uniforms Lookbook Celebrates Academic Style
Jana Pijak — August 25, 2014 — Fashion
With the Back to School season just around the corner, Lands' End presents their Fall/Winter 2014 School Uniforms lookbook. This charming catalog highlights the label's plaid print essentials, classic dress shirt garments and comfortable jackets that are designed for both girls and boys.
Whether dressing a third grader or a pre-teen, parents are sure to enjoy Lands' End's wide range of school uniform options. This lookbook zones in on the lifestyle brand's preppy staples that range from the formal and classically collegiate to the sporty and varsity-themed.
Standouts from this Fall/Winter 2014 catalog include the label's structured, cotton blazers that can be monogrammed with custom school name signage. The blazers are sharp and comfortable for young style-setters and are sure to get one noticed in the halls this coming semester.
Other favorites from the collection are its light-weight knits-signature to Lands' End-and its short-sleeved polo tees that are available in varying color combinations and customizable designs.
Whether dressing a third grader or a pre-teen, parents are sure to enjoy Lands' End's wide range of school uniform options. This lookbook zones in on the lifestyle brand's preppy staples that range from the formal and classically collegiate to the sporty and varsity-themed.
Standouts from this Fall/Winter 2014 catalog include the label's structured, cotton blazers that can be monogrammed with custom school name signage. The blazers are sharp and comfortable for young style-setters and are sure to get one noticed in the halls this coming semester.
Other favorites from the collection are its light-weight knits-signature to Lands' End-and its short-sleeved polo tees that are available in varying color combinations and customizable designs.
Trend Themes
1. Personalized School Uniforms - Lands' End's customizable blazers and monogrammed shirts show the potential for personalized school uniforms to disrupt the school apparel market.
2. Preppy School Attire - The preppy and varsity-themed options in Lands' End's catalog highlight a growing trend in dressing younger students in classic, collegiate attire.
3. Sporty School Wear - The sporty options in Lands' End's catalog show a trend towards students wanting more comfortable and functional clothing for school activities.
Industry Implications
1. School Uniforms - Manufacturers of school uniforms can embrace personalization options to differentiate themselves in the market and appeal to students and parents alike.
2. Children's Apparel - As trends in school uniforms lean towards preppy and sporty attire, children's clothing companies can use similar designs and styles to appeal to broader audiences.
3. Personalized Gifts - Companies that specialize in personalized gifts can explore the school market and create custom monogrammed options for students' uniforms and school supplies.
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