New Balance and Concepts Drop a 997S Fusion ESRUC Sneaker Design
Concepts works in collaboration with New Balance to create a new iteration of the signature 997S Fusion sneaker from the classic line Made in USA 997 -- the ESRUC is the name of the latest design. The range nods to the retailer's home in reference to the Boston Red Sox's 86 year title drought in the 20s.
The colorway specifically references the Broadway musical posters from 'No, No, Nanette.' The magenta hue adorns the entire uppers throughout the premium pig suede construction. This is then accented with some orange details along with reflective accents as well, bringing some contrast to the look. The uppers sit on top of a specially retooled midsole foundation that also highlights the brand's signature ENCAP Reveal tooling detail. The ESRUC sneakers arrive with an extra pair of laces and packaged in a Concepts box.
The colorway specifically references the Broadway musical posters from 'No, No, Nanette.' The magenta hue adorns the entire uppers throughout the premium pig suede construction. This is then accented with some orange details along with reflective accents as well, bringing some contrast to the look. The uppers sit on top of a specially retooled midsole foundation that also highlights the brand's signature ENCAP Reveal tooling detail. The ESRUC sneakers arrive with an extra pair of laces and packaged in a Concepts box.
Trend Themes
1. Premium Sneaker Collaboration - The collaboration between New Balance and Concepts to create the 997S Fusion ESRUC sneaker design presents an opportunity for other premium sneaker brands to partner and release unique designs.
2. Color-inspired Sneaker Collections - The magenta hue inspired by 'No, No, Nanette' on the ESRUC sneaker design presents an opportunity for other sneaker brands to use bold colors and unique inspirations to create new collections.
3. Sustainable Sneaker Manufacturing - The premium pig suede construction on the ESRUC sneaker design presents an opportunity for other sneaker brands to explore sustainable and eco-friendly materials for their products.
Industry Implications
1. Footwear - The ESRUC sneaker design presents an opportunity for companies in the footwear industry to collaborate with fashion retailers to release unique designs.
2. Fashion Retail - The collaboration creates an opportunity for fashion retailers to expand their sneaker collections and generate more sales through their collaboration with high-profile sneaker brands.
3. Sustainable Manufacturing - The pig suede construction of the ESRUC sneaker design presents an opportunity for companies in the sustainable manufacturing industry to collaborate with sneaker companies and promote environmentally friendly products.
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