NEW RELEASE >>> 2025 Trend Report
A glimpse into some of the most impactful trends of 2025!
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Featherlight Field Jackets
Featherlight Field Jackets
The Vollebak Planet Earth Lightweight Field Jacket is Rugged
The Vollebak Planet Earth Lightweight Field Jacket is a rugged garment designed by the brand with adventure in mind to offer wearers a way to look and feel their best without losing sight of... MORE
Protective Militant Carry-On Suitcases
Protective Militant Carry-On Suitcases
The Pelican ATX Carry-On is Hard-Sided Yet Lightweight
The Pelican ATX Carry-On luggage is a protective solution for avid travelers to keep them feeling agile when heading out on their next trip. The suitcase is crafted with the Pelican Armor... MORE
80s-Inspired E-Ink Gaming Consoles
80s-Inspired E-Ink Gaming Consoles
The 'Ink Console' Offers a Series of Text-Driven Adventures
Retro gaming enthusiasts alike are sure to be interested in the upcoming 'Ink Console' video game console as a way to enjoy 80s-inspired gaming experiences in a decidedly modernized manner. The... MORE
Springtime Grocer Baked Goods
Springtime Grocer Baked Goods
The Tesco Hot Cross Bun Range is Arriving for the Easter Season
The Tesco hot cross bun range is making its debut as a lineup of premium baked goods from the grocer that are perfect for enjoyment during the upcoming Easter season. The product range consists of... MORE
Jellybean-Infused Popcorn Snacks
Jellybean-Infused Popcorn Snacks
The Popcorn kitchen Jelly Beans Popcorn Kit is Nostalgic
The Popcorn kitchen Jelly Beans Popcorn Kit is a texturally sweet treat being launched by the brand in the UK as the perfect option for avid snackers alike to pick up this winter. The kit will... MORE
Old-Fashioned Candy Collections
Old-Fashioned Candy Collections
Goetze’s Candy Company is Launching Two Special Edition Treats
Goetze’s Candy Company has announced a series of sweet treats arriving in celebration of the brand's 130th anniversary that will provide consumers with a range of delicious options to try out... MORE
Celebratory Mardi Gras Desserts
Celebratory Mardi Gras Desserts
Zingerman's Mardi Gras Bakery Specials are Arriving Soon
The Zingerman's Mardi Gras bakery specials are slated to be launched by the brand with the upcoming celebration in mind to provide consumers with a sweet option to enjoy. The brand will be offering... MORE
Sweetly Spreadable Butters
Sweetly Spreadable Butters
Kerrygold Sweet Spreadables Come in Three Flavor Options
The Kerrygold Sweet Spreadables have been launched by the brand as a first for the UK market that are targeted towards delivering distinct flavor experiences that will elevate any breakfast meal.... MORE
Korean Cuisine QSR Bowls
Korean Cuisine QSR Bowls
The KFC Korean BBQ Bowls Come in Two Varieties
The KFC Korean BBQ bowls are making their debut at participating locations as a series of Korean cuisine-inspired menu items that are perfect for satisfying cravings for familiar fare with a... MORE
Pizza-Flavored Sodas
Pizza-Flavored Sodas
Perfy's Pepperoni Pizza Soda is Made with Tomato Concentrate
Alongside refreshing flavors like Fruit Punch, Tropical Citrus, and Blood Orange Yuzu, mood-boosting soda brand Perfy dropped a limited-edition Pepperoni Pizza Soda variety. While pizza is... MORE
Healthspan Plans
Consumers are making proactively looking to extend their healthy years
Trend - The focus on wellness has evolved from short-term fixes to long-term health optimization, with consumers actively seeking evidence-backed solutions that support healthy aging. From cognitive enhancement supplements to personalized preventative care programs, brands are responding with products and services that promise to extend not just lifespan, but "healthspan" - the period of life spent in good health.

Insight - Contemporary consumers' relationship with health has shifted from reactive to proactive as they gain a deeper understanding of how lifestyle choices impact long-term wellbeing. This shift is driven by increased access to health data, longevity research, and a desire to maintain quality of life as they age. Rather than accepting decline as inevitable, consumers are viewing aging as malleable and seeking ways to optimize their biological age through evidence-based interventions.
Workshop Question - How could your brand help consumers invest in their future health outcomes?
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Popularity
Activity
Freshness
Patterns
Megatrends
Buttery Croissant Gins
Buttery Croissant Gins
Four Pillars Collaborated with Lune Croissanterie on an Exclusive Drop
Four Pillars teamed up with Lune Croissanterie to create a highly limited-edition Croissant Gin that's exceptionally creamy, nutty, and spicy. Altogether, this bright, well-balanced spirit is the... MORE
Staining Lip Liners
Staining Lip Liners
Tarte Cosmetics' Maracuja Juicy Lip Stain Liner Delivers Soft Color That Lasts
Beauty consumers are obsessed with lip stains for their effortless, long-lasting color that delivers a just-bitten flush without the need for constant touch-ups, and Tarte Cosmetics' Maracuja Juicy... MORE
Weightless Full-Coverage Foundations
Weightless Full-Coverage Foundations
This Skin-Plumping Line-Smoothing Foundation Improves Texture
Lawless Beauty's Forget The Filler Skin-Plumping Line-Smoothing Foundation delivers the coverage and skin-caring ingredients beauty consumers love with the blurring, smoothing benefits they desire... MORE
Cinema-Inspired Donut Ranges
Cinema-Inspired Donut Ranges
The Krispy Kreme x Hulu Donuts Pay Homage to Movie Snacks
The Krispy Kreme x Hulu donuts have been debuted as a collaboration range of treats for consumers to pick up this winter as a cinema-themed way to satisfy cravings for fresh baked goods. The... MORE
play_circle_filledComedic Body Wash Ads
Comedic Body Wash Ads
Moist Humor by Dove Debuted During SNL50: the Anniversary Special
Dove, known for its Real Beauty campaign challenging global beauty pressures on women and girls, launched its most moisturizing body wash to date with its first comedic TV ad, Moist Humor.... MORE
Slushie-Inspired Toothpastes
Slushie-Inspired Toothpastes
The Simpsons x Hismile Shares the Taste of a Kwik-E-Mart Favorite
The mouthwatering foods featured in animated series always leave fans wondering what they taste like, and The Simpsons x Hismile collab makes the once-imaginary flavor of a purple slushie beverage... MORE
3-in-1 Lipsticks
3-in-1 Lipsticks
Spellcast Beauty's Dynamic Duo Lipstick Sports a Split Design
Investing in one lipstick can instantly transform the face, adding a pop of color and confidence, while Spellcast Beauty's Dynamic Duo Lipstick offers three possibilities in one with shades that... MORE
Pepperoni-Inspired Perfumes
Pepperoni-Inspired Perfumes
Domino's Dropped Eau de Passion for Valentine's Day
Based on the insight that Domino's sees a 50% spike in Pepperoni Passion orders every Valentine's Day, the chain dropped a pepperoni-inspired scent—Eau de Passion—for February 14th. This... MORE
Priming Invisible Sunscreens
Priming Invisible Sunscreens
Vacation's Crystal SPF 50 Face Gel Doubles as a Blurring Primer
Heavy, greasy sunscreens that leave a white cast are out, and Vacation's Crystal SPF 50 Face Gel aligns with the lightweight, invisible, skin-loving sun care products consumers need. This... MORE
Upcycled Protein Lip Tints
Upcycled Protein Lip Tints
The Marin Tinted Lip Treatment Features a Lobster Processing By-Product
The Marin Tinted Lip Treatment is a hydrating new launch that drenches lips in nourishing, reparative, protective ingredients to lock in moisture and enhance comfort. Along with delivering deep... MORE
AI Chatbot Builders
AI Chatbot Builders
Wonderchat Builds AI Chatbots in 5 Minutes from Your Knowledge Base
Wonderchat is a tool designed to help businesses quickly build AI-powered chatbots from their existing knowledge base, including links and files. Within just five minutes, users can create a... MORE
Food Show Finders
Food Show Finders
TVFoodMaps Discovers Restaurants Seen on Your Favorite Food Shows
TVFoodMaps is a comprehensive platform that seamlessly helps users discover restaurants featured on popular food-related TV shows like Diners, Drive-Ins and Dives and Man v. Food. With the largest... MORE
Caricature Creation Tools
Caricature Creation Tools
Photo to Caricature Pictures Turns Your Photos into Fun Caricatures
Photo to Caricature Pictures is an app that transforms your regular photos into humorous caricature images. Users can easily upload a photo, and the app will automatically convert it into a fun and... MORE
City Review Platforms
City Review Platforms
Cities.Love Offers Expert Reviews, News, and Events for Every City
Cities.Love is an AI-powered platform that carefully provides real-time, expert reviews, news, and blogs for cities worldwide. By aggregating data from various online sources, it seamlessly... MORE
Life Management Tools
Life Management Tools
Organize Goals, Finances, and Tasks in One Hub With 360 Life Mastery
360 Life Mastery is a Notion template designed to streamline personal growth, financial management, and life planning. This tool integrates multiple facets of life into a centralized platform,... MORE